What the Guaranteed Rate TV commercial - Better Way is about.

Title: Guaranteed Rate TV Spot, 'Better Way': A Home Improvement Journey with Ty Pennington

Introduction:In this creative and engaging Guaranteed Rate TV spot titled 'Better Way', the renowned TV personality and home improvement expert Ty Pennington takes viewers on an inspiring journey. As the face of Guaranteed Rate, Ty Pennington seamlessly combines his expertise in home improvement with the brand's commitment to providing a better way for homeowners to finance their dreams. This captivating advertisement celebrates the power of homeownership and highlights the unique features of Guaranteed Rate that make them stand out in the mortgage industry.

Description:The TV spot begins with Ty Pennington, clad in his signature work attire, standing outside a beautiful suburban home. With his charismatic presence, Ty grabs the attention of viewers as he introduces Guaranteed Rate as a mortgage company that knows there's a better way to fulfill your homeownership dreams.

The camera follows Ty as he enters the home, where a group of enthusiastic homeowners eagerly awaits his expert advice. Ty's genuine passion for home improvement shines through as he engages in conversation, exchanging ideas with the homeowners. His infectious energy and creative insights set the tone for the rest of the commercial.

As the advertisement progresses, viewers are treated to a series of captivating visuals showcasing the unique features and benefits of Guaranteed Rate. Vibrant shots of families enjoying their dream homes, renovated spaces, and smiling homeowners provide a glimpse into the joy and fulfillment that comes with choosing Guaranteed Rate as a mortgage provider.

The spot cleverly integrates Ty Pennington's infectious personality with Guaranteed Rate's branding elements. Throughout the commercial, the company's logo and tagline, "Mortgages Under the Hood," appear strategically, reinforcing Guaranteed Rate's commitment to providing transparent solutions and simplifying the mortgage process.

The commercial concludes with Ty Pennington summarizing the advantages of partnering with Guaranteed Rate. He highlights their innovative digital platform, which allows homeowners to easily navigate the mortgage process from the comfort of their own homes. As the camera pans out, showcasing the beautiful home, Ty leaves viewers with a sense of hope, stating that with Guaranteed Rate, there is indeed a better way to achieve your homeownership dreams.

Conclusion:The Guaranteed Rate TV spot, 'Better Way' featuring Ty Pennington, is a captivating journey that celebrates the power of homeownership. It effectively showcases the expertise of Ty Pennington as he provides valuable advice to homeowners while exemplifying Guaranteed Rate's commitment to simplifying the mortgage process. This advertisement leaves viewers feeling inspired, confident, and excited about the possibilities of achieving

Guaranteed Rate TV commercial - Better Way produced for Guaranteed Rate was first shown on television on August 9, 2015.