Arnold Schwarzenegger and Salma Hayek Pinault star as the Greek gods Zeus and Hera for BMW's new Super Bowl ad for the iX electric SUV.

Sheryl Lee Ralph Emmy Award Winner Sheryl Lee Ralph, American Sign Language performer Justina Miles perform 'Lift Every Voice and Sing' during Super Bowl LVII. With NFL+, stream NFL Network and watch Ravens-Titans in London on Sunday, 10/15 at 9:30 a.m. ET.

Ben Affleck (and Jennifer Lopez) Star in Dunkin's Super Bowl Ad - Plus He Reveals His Coffee Order. Nicholas Rice is a Staff Editor for PEOPLE Magazine.

The NFL began incorporating “Lift Every Voice and Sing” into its pregame routine during the 2020 season, in the wake of widespread protests over police brutality and other racial injustices sparked by the police deaths of George Floyd, Jacob Blake and Breonna Taylor.

It's worth noting that even when an artist lip syncs, they often still sing live parts of their performance. Additionally, the use of pre-recorded backing tracks and live instrumentation can also play a role in determining how 'live' a performance sounds.

Ben Affleck is running to the bank on Dunkin'! A source tells ET that the actor-director signed a deal with Dunkin' Donuts worth "over $10 million dollars." In addition to the paycheck, Affleck's partnership with the franchise includes a donation to his non-profit, the Eastern Congo Initiative.

Ben Affleck's deal with Dunkin' Donuts is worth "over $10 million". The 50-year-old actor and his wife Jennifer Lopez starred in a Super Bowl ad for Dunkin' Donuts on Sunday (12.02.

Set against the religious invocation of God and the promise of freedom, the song was later adopted by NAACP and prominently used as a rallying cry during the Civil Rights Movement of the 1950s and 1960s.

“Lift Every Voice and Sing” was written at a crucial time in American history, when Jim Crow was replacing slavery, and African-Americans were searching for an identity of their own. Author and activist James Weldon Johnson wrote the words as a poem, which his brother John Rosamond Johnson then set to music.

The answer is nothing. The performers get paid absolutely nothing to play at the Super Bowl. At one time, the NFL even considered making the performers pay to play their music. The NFL will cover the cost of the performance, but will not pay the musicians and bands.

Why lip-sync? In a performance with so many moving parts, it can be the best way to ensure things go off without a hitch. “There's too many variables to go live.

Budweiser Budweiser remains the king of Super Bowl ads Amazon's Super Bowl success notwithstanding, Budweiser remains the company that has spent the most on Super Bowl commercials, allocating a total of 470.5 million dollars on Super Bowl ads between the first Big Game in 1967 and Super Bowl LIV in 2020.