Skittles's famous advertising slogan “Taste the Rainbow” urges consumers to experience a cross-sensory perception – to taste colours that can literally only be seen. Association has been a common persuasive technique used in many advertisements.

Skittles In 1947, the slogan was 'Taste the rainbow of fruit colours' and the essence of this has been carried through every single Skittles campaign since, although now it has been shortened to just 'Taste the rainbow'.

D'Arcy Masius Benton & Bowles Developed and launched by New York advertising agency D'Arcy Masius Benton & Bowles in 1994, 'Taste the Rainbow' is one of the longest-running advertising campaigns ever.

The confectionery-based musical's 17-strong cast is headed by Michael C. Hall of “Dexter” fame. The book for “Skittles Commercial” is co-written by playwright Will Eno and advertising copywriter Nathaniel Lawlor, who also penned the lyrics.

Skittles were first made commercially in 1974 by a British company. An animated television advertisement from that year bears the logo of the "Galaxy" company and is copyrighted by Jack Candies Ltd, a Mars distribution subsidiary. They were first introduced in North America in 1979 as an import confectionery.

"We've given up our rainbow so that the LGBTQ+ community can share theirs," the company says. "This Pride Month, we're amplifying stories within the LGBTQ+ community for all to discover. We begin by showcasing the designs of five talented artists on our SKITTLES Pride Packs, each with their own story to tell."

Simply put, eating the rainbow involves eating fruits and vegetables of different colors every day. Plants contain different pigments, or phytonutrients, which give them their color. Different-colored plants are linked to higher levels of specific nutrients and health benefits.

Skittles were first made commercially in 1974 by a British company. An animated television advertisement from that year bears the logo of the "Galaxy" company and is copyrighted by Jack Candies Ltd, a Mars distribution subsidiary. They were first introduced in North America in 1979 as an import confectionery.

According to an article on the history of candy from Penn State University, Skittles were first produced in the U.K. in 1974. The hard-shelled candies with a chewy inside landed in the U.S. in 1979 and got their "Taste the Rainbow" slogan in 1994 from an advertising agency in New York City.

This trope describes when a particular element of a story or setting has been expanded to the point that there's a version to suit every viewer's preference. Another way to describe it might be "a taste for every appetite".

Artists Zipeng Zhu, Symone Salib, Mads 'Mady' G, Bianca Xunise, and Shanée Benjamin sit down with Cameron Esposito to discuss how they found their way to their artistic careers, seeing their artwork on Skittles, and the joy they've felt during Pride.

Nine years ago, Skittles took away its Lime flavour, which upset a lot of Skittles fans. To finally re-launch Lime, DDB Chicago decided to use something unusual for a brand: all of the online anger and hate directed at the brand. Skittles apologised to all 138,880 people who complained – individually.