Hyundai Motor Company, often referred to as Hyundai Motors, is a global automobile manufacturer headquartered in Seoul, South Korea. It is one of the largest automotive manufacturers in the world and...
In 2015, Hyundai unveiled a captivating TV spot for their all-new Sonata, appropriately titled 'Family Racer.' Set against the backdrop of a suburban neighborhood, this commercial perfectly encapsulated the dynamic nature of the Hyundai Sonata, showcasing its ability to balance family-friendly practicality with an exhilarating driving experience.
The TV spot opens with a pristine white Hyundai Sonata parked in a driveway, as a young girl approaches the car with excitement in her eyes. As she hops into the passenger seat, her parents join her, and the engine roars to life. The scene quickly shifts to a bustling street, where the Sonata effortlessly weaves through traffic.
Accompanying this exhilarating ride is the iconic song "Bad Reputation" by Joan Jett. The renowned rock anthem serves as the perfect musical backdrop, amplifying the commercial's high-energy vibe and reinforcing the notion that the Hyundai Sonata possesses a rebellious spirit. The lyrics, "I don't give a damn 'bout my reputation," resonate with the captivating image of the Sonata, challenging conventional perceptions of family sedans.
Throughout the ad, we catch glimpses of other families, each with their own Sonata, enjoying the thrill of the open road. A montage of the car zipping through scenic landscapes showcases its sleek design, luxurious features, and remarkable performance capabilities. The Hyundai Sonata effortlessly merges with the essence of the families, transforming them into a cohesive unit of freedom, adventure, and excitement.
As the commercial comes to an end, the Sonata returns to the suburban neighborhood where it all began. The young girl, now behind the wheel, parks the car with the same enthusiasm that her parents exhibited earlier. The final shot reveals a tagline that encapsulates the essence of the Sonata experience: "The Hyundai Sonata - Designed for the Family, Built for the Road."
This TV spot, with its powerful visuals and Joan Jett's iconic song driving the narrative, cemented the 2015 Hyundai Sonata's reputation as a versatile family sedan with a thrilling edge. It demonstrated Hyundai's commitment to producing vehicles that cater to the needs of modern families while injecting a sense of adventure and excitement into their everyday lives. The 'Family Racer' commercial successfully captured the hearts and imaginations of viewers, leaving a lasting impression that the Hyundai Sonata was more than just a reliable family vehicle - it was a dynamic and exhilarating driving experience.
2015 Hyundai Sonata TV commercial - Family Racer produced for Hyundai was first shown on television on June 8, 2014.
"Real Wild Child" by Joan Jett & the Blackhearts
"Real Wild Child" is a rock and roll song that was originally written by Australian musicians Johnny Greenan, Johnny O'Keefe, and Dave Owens under the title "Wild One". The song was first released by Johnny O'Keefe and became a hit in Australia in 1958.
In the 1980s, the song was covered by Joan Jett & the Blackhearts and released on their album "Good Music" in 1986. The song became a hit for Joan Jett, peaking at number 47 on the US Billboard Hot 100 chart.
The song is characterized by its upbeat tempo and lyrics that celebrate youthful rebellion and a desire for freedom. The lyrics describe the protagonist as being "outta school" and "real real cool", and needing to "dance like a fool" to express their wildness. The chorus declares that the protagonist is a "real wild child" and that they are "born to be wild".
In addition to the original release and Joan Jett's cover, "Real Wild Child" has been covered by other artists over the years, including Iggy Pop, who released his own version of the song in 1986.
Overall, "Real Wild Child" is a classic rock and roll song that celebrates the spirit of youthful rebellion and freedom, and has remained popular with listeners over the years.
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Innocean is a global marketing communication company that was founded in 2005. It primarily manages the marketing communication of the Hyundai Motor Company and has 31 offices in 16 countries. Innocea...