The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.

WE ARE WHITE CLAW. ® We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “white claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

Facilities. Mark Anthony Brewing, the subsidiary company that produces White Claw in the U.S., operates a manufacturing plant in Glendale, Arizona, and a distribution center in Hillside, New Jersey. Another manufacturing plant was opened in Richland County, South Carolina, in May 2022.

However, many of the hard seltzer category's leading brands, including Truly, Vizzy, Bud Light Seltzer, and of course White Claw are actually spiked with fermented malt or cane sugar. Like beer, cane sugar or malt-based hard seltzers like White Claw and Truly get their alcohol through a fermentation process.

Mark Anthony Brewing proudly brews a portfolio of innovative and iconic brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's Harder, Cayman Jack & MXD Cocktails.

We are White Claw We're inspired by the power, purity, and potential of ocean waves. It's no accident our logo is three dynamic crests converging, a legendary “White Claw” wave. It's a powerful reminder and pretty gnarly challenge to ourselves to live up to nature's high standards in everything we do.

In terms of ingredients, White Claw Hard Seltzers are simply made from seltzer water, a gluten-free malted triple distilled alcohol base, and fruit flavor.

Both Truly and White Claw, the latter of which is now the best-selling hard seltzer, fall into the Flavored Malt Beverage (FMB) category, meaning its alcohol content is derived from fermenting sugar or grain, not from a neutral spirit like vodka.

In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.

Anthony von Mandl Anthony von Mandl is the sole owner of White Claw's parent company. Your browser does not support the audio tag. This article is in your queue. The billionaire who upended the beer industry with White Claw hard seltzer has turned his sights on vodka.

Mark Anthony Brewing proudly brews a portfolio of innovative and iconic brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's Harder, Cayman Jack & MXD Cocktails.

White Claw® is made from a blend of sparkling water, triple distilled spirit, and a hint of natural flavours.