The new campaign, made in collaboration with VCCP and titled 'Surf like no other,' features pro surfers Ivy Miller, Hunter Jones and Blair Conklin. The accompanying TV spot shows the three athletes surfing on a single board down a massive sand dune, shouting with joy.

White Claw® Hard Seltzer Iced Tea is crafted with sustainably sourced brewed tea and a hint of natural fruit flavour. Available in 4 refreshing flavours – Lemon, Peach, Raspberry and Mango. Each 355mL can contains 100 calories, 1 g sugar and 5% alc./vol.

White Claw ® REFRSHR ™ Iced Tea delivers on just the right sweetness and tartness of natural iced tea taste and comes in four delicious flavors: Lemon, Peach, Mango and Strawberry. Iced tea taste has never been so refreshing!

"Since its inception in 2016, White Claw has seen incredible growth, and we don't plan to stop anytime soon. Our consumers crave more flavor and more variety, and that's just what we're delivering with White Claw® Hard Seltzer Iced Tea.

Anthony von Mandl White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020.

In the case of White Claw, the brand's reputation for being popular with younger drinkers, especially millennials, definitely received a boost from a particularly strong social media presence that's spawned widespread internet memes and a parody video that's garnered over 3.2 million views on YouTube since June.

The brand explains that the name “takes its inspiration from the legend of the White Claw wave – when three perfect crests come together to create a moment of pure refreshment.”

White Claw® Hard Seltzer is made from sparkling water with alcohol and a hint of natural flavour. With 95 calories per 330ml serving and 4.5% alc./vol., White Claw comes in a variety of fruit flavours. Discover the refreshing taste of White Claw® Hard Seltzer today.

With 95 calories per 330ml serving and 4.5% ABV, White Claw offers a lower calorie alternative to many other alcoholic drinks. For example, a 330ml serving of beer contains, on average, around 145 calories.

“The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” Further confusing matters over whether there is vodka in White Claw is the fact the brand now produces a line of distilled spirits, including a handful of flavored expressions.

White Claw is a brand of Mark Anthony Brewing. As the fourth largest brewing company in the United States, Mark Anthony is the perfect home for the increasingly popular White Claw hard seltzers. The drink was created in 2016 by Vancouver wine salesman and alcoholic beverage legend Anthony von Mandl.

The Claw craze comes as young Americans seek healthier, lower-alcohol lifestyles. A 12-oz can of White Claw contains 100 calories and 2 grams of carbs – by comparison a Heineken has 142 calories and 11g of carbs. It is 5% alcohol, lower than the average of 12% for wine and average of 37% for liquor.