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Advertisers of the Coca-Cola TV Spot, 'NASCAR: Position' Featuring Denny Hamlin, Austin Dillon

Coca-Cola TV commercial - NASCAR: Position
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola TV commercial - NASCAR: Position is about.

Coca-Cola TV commercial - NASCAR: Position

The Coca-Cola TV spot 'NASCAR: Position' featuring Denny Hamlin and Austin Dillon is a thrilling advertisement that captures the excitement of NASCAR racing. The commercial opens with Hamlin and Dillon standing on opposite sides of a racetrack, each holding a bottle of Coca-Cola. As the camera pans in, we see the intense looks on their faces as they prepare to race.

The scene then cuts to the two drivers racing on the track, barreling around corners and passing each other with amazing speed and precision. The commentary adds to the excitement, with the announcer describing the action as each driver jockeys for position.

Throughout the commercial, the brand's red and white colors are prominently displayed on both Hamlin and Dillon's cars, as well as on their racing suits and helmets. This helps to reinforce the connection between the intense action on the track and the refreshing taste of Coca-Cola.

As the racers speed towards the finish line, the Coca-Cola logo appears on the screen, reminding viewers of the association between the brand and the exciting world of NASCAR racing.

In the end, Hamlin pulls ahead of Dillon to win the race, and the two drivers share a celebratory Coca-Cola as they shake hands and exchange words of respect and camaraderie.

Overall, the Coca-Cola TV spot 'NASCAR: Position' is a thrilling tribute to the world of NASCAR racing, and a powerful reminder of the refreshing taste and universal appeal of Coca-Cola.

Coca-Cola TV commercial - NASCAR: Position produced for Coca-Cola was first shown on television on February 26, 2017.

Frequently Asked Questions about coca-cola tv spot, 'nascar: position' featuring denny hamlin, austin dillon

Coca‑Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Our long-term partnership with NASCAR runs through the 2023 season.

NASCAR driver Denny Hamlin has a new national endorsement deal with Domino's rolling out today, based around promoting the pizza chain's carside delivery.

“Partnering with a global company like Coca-Cola puts NASCAR in front of a massive scope of consumers while providing our partners direct engagement with the most brand faithful fan base in sports.”

Coca-Cola's biggest active deal, worth an estimated $1.5bn, is with International Olympic Committee. Coca-Cola is a global beverage producer with a number of brands falling under the Coca-Cola umbrella, including Coca-Cola, Sprite and Powerade.

In the tweet that has since been removed, Hamlin poked fun at friend Kyle Larson's actions at the end of Sunday's NASCAR Cup race at Talladega Superspeedway. Hamlin tweeted a clip from the show “Family Guy” that references a female Asian driver. Larson's name was superimposed over the driver.

Denny Hamlin drives the No. 11 Toyota for Joe Gibbs Racing and co-owns 23XI Racing with NBA legend Michael Jordan in the NASCAR Cup Series. He has amassed 51 wins, including triumphs in the Coca-Cola 600 (2022), Daytona 500 (2016, 2019, 2020) and Southern 500 (2010, 2017, 2021) in 17 full seasons heading into 2023.

Our goal is to provide support and sponsorship for programs and events that are related to active, healthy lifestyle and environmental protection, and to reach the widest possible public.

McDonald's is Coke's largest restaurant customer, and the two companies maintain a unique, symbiotic relationship. As McDonald's expanded globally, it often used Coca-Cola's offices as a base of operations to get up and running.

The company's largest shareholder is Berkshire Hathaway Inc., with ownership of 9.2%. Meanwhile, the second and third largest shareholders, hold 8.6% and 7.0%, of the shares outstanding, respectively.

Buffalo Bills safety Damar Hamlin collapsed mid-game during Monday night's contest against the Cincinnati Bengals and is currently in critical condition in an area hospital after suffering cardiac arrest. During the incident, Bayless tweeted: “no doubt the NFL is considering postponing the rest of this game - but how?

The penalty resulted from Hamlin violating section 4.4. B of the Cup Rule Book. Among the violations listed are: Attempting to manipulate the outcome of the Race of championship.

At almost 43 and with 51 victories in 17 full seasons, Denny Hamlin clearly is among NASCAR's best drivers never to have won a Cup Series title. A recent poll put him solidly in that unofficial category with retired driver Mark Martin and the late Junior Johnson.

Videos

Watch Coca-Cola TV Commercial, 'NASCAR: Position'

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Agenices

Agenices of the Coca-Cola TV Spot, 'NASCAR: Position' Featuring Denny Hamlin, Austin Dillon

Coca-Cola TV commercial - NASCAR: Position
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola TV commercial - NASCAR: Position
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola TV commercial - NASCAR: Position
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Coca-Cola
Coca-Cola Life
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