Rocket Mortgage is a leading online mortgage lender that has revolutionized the home financing industry. Founded in 2015 by Quicken Loans, Rocket Mortgage has quickly become a household name, thanks t...
The Rocket Mortgage TV Spot, ‘Sarah Is Confident’ is an inspiring ad that showcases the triumph of a young woman’s journey towards homeownership. The spot starts with Sarah looking at her phone as she receives a notification about her mortgage approval. The scene quickly shifts to her dancing enthusiastically, holding the phone in one hand, and a key to her new house in the other hand.
The ad conveys Sarah's journey towards achieving her dream of owning a house while featuring Rocket Mortgage's easy-to-use mobile application. The spot emphasizes the convenience and simplicity of using Rocket Mortgage, as we see Sarah effortlessly and confidently glide through the app, answering questions and receiving updates with ease.
The highlight of the ad is Sarah's energy and enthusiasm as she jumps, dances, and screams in joy upon receiving confirmation of her mortgage approval. It is a relatable moment for anyone going through the long and daunting process of buying a home.
The ad finally ends on a positive note, with Sarah happily unlocking the door to her new house, a symbol of a new beginning and a fulfilled dream.
Overall, the Rocket Mortgage TV Spot ‘Sarah Is Confident’ is an excellent example of an advertisement that offers a relatable storyline, highlights the brand’s unique selling points, and resonates with its viewers. It encourages people to aspire to achieve their dreams while emphasizing the role Rocket Mortgage can play in helping individuals create a secure and happy life.
Rocket Mortgage TV commercial - Sarah Is Confident produced for Rocket Mortgage was first shown on television on June 4, 2017.
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