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Advertisers of the Lay's TV Spot, 'Joy Says What' Featuring Tracee Ellis Ross, Liz Jenkins

Lays TV commercial - Joy Says What
Lay's

Lay's is a well-known brand of potato chips and snacks that has been in operation since 1932. The company was founded by Herman Lay in Nashville, Tennessee, and has since become one of the most popula...

What the Lays TV commercial - Joy Says What is about.

Lays TV commercial - Joy Says What

Lay's TV Spot, 'Joy Says What' Featuring Tracee Ellis Ross and Liz Jenkins

In a groundbreaking advertising campaign, Lay's has teamed up with renowned actress Tracee Ellis Ross and the hilarious Liz Jenkins to create a TV spot that is a perfect blend of wit, charm, and mouth-watering goodness. Titled 'Joy Says What', this commercial pushes the boundaries of creativity while satisfying our cravings for both laughter and snacks.

The commercial begins with a shot of Tracee Ellis Ross, known for her vibrant personality and infectious energy. She sits on a brightly colored couch, her eyes sparkling with anticipation. As the camera pans out, we see Liz Jenkins, a comedic genius known for her impeccable timing, walking towards Tracee with a mischievous grin on her face.

As the two women engage in a playful banter, the brilliance of the 'Joy Says What' concept comes to life. Tracee, the embodiment of joy, is tasked with describing the flavor of the newly launched Lay's potato chips. However, there's a catch - she can only use her facial expressions and gestures to convey her message, while Liz, the ever-curious observer, must decipher what she means.

What follows is a delightful display of non-verbal communication, as Tracee's expressive face contorts into various expressions - from wide-eyed excitement to exaggerated lip-smacking. Liz, with uncontainable excitement, tries to match each expression with a flavor, unveiling the diverse and delicious range of Lay's chips.

The commercial takes us on a rollercoaster ride of emotions, as Tracee's infectious joy and Liz's side-splitting reactions make the spot an unforgettable experience. The camera captures every burst of laughter, every raised eyebrow, and every surprised gasp, creating a sense of immersion that draws the viewers into the world of Lay's.

Throughout the commercial, the vibrant colors and upbeat music add to the overall energy, keeping the audience engaged and tapping their feet. The seamless chemistry between Tracee and Liz is demonstrated in their effortless comedic timing, bringing the concept to life and leaving viewers craving Lay's chips.

As the commercial draws to a close, we are left with a sense of satisfaction and a desire to try every flavor seen on screen. Lay's has successfully created a TV spot that not only showcases their delicious products but also celebrates the power of joy and connection through non-verbal communication.

'Joy Says What' is a TV spot like no other, elevating the art of snack advertising to new heights. With Tracee Ellis Ross and Liz Jenkins at the helm, Lay's has transformed the mundane act of describing flavors into a captivating and unforgettable experience. So, the next time you find yourself yearning for a snack that brings joy to your palate, reach for a bag of Lay's, because joy doesn't need words to be shared.

Lays TV commercial - Joy Says What produced for Lay's was first shown on television on October 19, 2020.

Frequently Asked Questions about lay's tv spot, 'joy says what' featuring tracee ellis ross, liz jenkins

By Jon Springer. Published on January 17, 2023.

Lay's Super Bowl Commercial

  • Beckham Brown.
  • Masashi Ishizuka.
  • Seth Rogen.

Lay's launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips. Lay's has launched a new digital campaign to promote its thinnest range of chips - Lay's Wafer Style .

Together, Lay's and Lionel Messi will celebrate the "No Lay's, No Game" platform and prove to fans that it's unthinkable to watch football without Lay's.

The commercial features global superstar, Best New Artist GRAMMY® and multiple Latin GRAMMY®-nominated artist Anitta and celebrates the beauty and diversity of the Latino community, set to a remix of her record-breaking hit "Envolver."

As part of the campaign, the brand released a new spot titled “Beat of Joy,” featuring Latin Grammy-nominated artist Anitta and a remix of her song “Envolver.”

In the new TV commercial – 'Messi Visits' ​​– the soccer G.O.A.T. and longtime partner of the Lay's brand shows up unannounced to a house of football superfans to see if they are matchday ready, that is, fully stocked with Lay's chips.

Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one".

The Argentine has more than a dozen ongoing brand endorsements, with Adidas the most lucrative.

Over the weekend, Louis Vuitton (PARIS:MC.PA +1.26%) unveiled a brand new campaign featuring football stars Lionel Messi and Cristiano Ronaldo titled, “Victory is a State of Mind.” The campaign arrives just in time to coincide with the 2022 FIFA World Cup held in Qatar this year.

Lay's is an iconic American brand with a rich history dating back to 1932. It started with a salesman named Herman Lay, who sold potato chips from the trunk of his car. The brand has since grown into a global powerhouse and is now part of the multinational conglomerate PepsiCo.

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.

Videos

Watch Lay's TV Commercial, 'Joy Says What'

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Actors

Actors who starred in Lay's TV Spot, 'Joy Says What' Featuring Tracee Ellis Ross, Liz Jenkins

Tracee Ellis Ross photo
Products

Products Advertised

Lay's Classic
Lay's Kettle Cooked Flamin' Hot
Lay's Lightly Salted
Lay's Poppables Sea Salt
Lay's Poppables Sea Salt & Vinegar
Lay's Poppables White Cheddar
Lay's Stax Sour Cream & Onion
Lay's Wavy
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