It all started when Michael Eisner, CEO of Disney, and his wife, Jane Breckenridge, dined with Dick Rutan and Jeana Yeager, a couple of aviators who traveled the world non-stop. Breckenridge asked the pilots what they would do next, and they replied, “We're going to Disney World.”

Since 1987, the victors of the NFL's biggest game have loudly announced their plans to go to Disney World or Disneyland to cameras, one of the longest running and most successful marketing campaigns the Magic Kingdom has had. A lot has change in the last 36 years, though, especially when it comes to pricing.

In 1987, New York Giants quarterback Phil Simms was the first to say the now-famous phrase after beating the Denver Broncos in the Super Bowl. It wasn't spontaneous.

Disney has hosted the Super Bowl MVP or star players of the game since 1987 as part of an advertising campaign. Giants Super Bowl MVP Phil Simms was the first athlete to exclaim, “I'm going to Disney World,” in a nationally aired commercial scene after defeating the Denver Broncos in Super Bowl XXI.

The main reason the Super Bowl is so popular is that pro football is the only major professional team sport with a single-elimination playoff system. The other major sports declare their champions after a team wins four games in a best-of-seven series. The Super Bowl is do-or-die; that's what makes the game so special.

Last year the winners' bonus was $150,000. Next year, it's set to rise to $164,000. By the 2030-31 football season (the last seasons covered in the most recent bargaining agreement), the Super Bowl winners will each take home an extra $228,000.

Walt Disney World guests can watch the Super Bowl from the comfort of their in-room TVs or visit a variety of locations across Walt Disney World property, including many bars and lounges at Disney Springs and at Walt Disney World resorts.

$157,000 That's because of a provision in the NFL's bargaining agreement with the Players Association. The agreement stipulates players on the winning team earn an extra $157,000 for playing in the Super Bowl, while players on the losing team earn $82,000.

After the New York Giants won Super Bowl XXI in 1987, quarterback Phil Simms was paid to look into the camera and say the phrase, "I'm going to Disney World." That was then cut into a commercial that ran shortly following the game. If playback doesn't begin shortly, try restarting your device.

quarterback Phil Simms Following Super Bowl XXI on January 25, 1987, a Disney commercial starred New York Giants quarterback Phil Simms, in which he was asked "Now that you've won the Super Bowl, Phil Simms, what are you going to do?" Simms, who replied "I'm going to Disney World", was paid $75,000; John Elway was paid the same amount, in ...

quarterback Patrick Mahomes Kansas City Chiefs quarterback Patrick Mahomes named Super Bowl 57 MVP.

Pete Rozelle Trophy The Super Bowl MVP winner gets the Pete Rozelle Trophy. Up until 2015, Super Bowl MVP winners were also given a free car. Tom Brady, after winning the award for his Super Bowl XLIX performance, was the last Super Bowl MVP to be given a free vehicle.