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Advertisers of the Reese's Pieces Big Cup TV Spot, 'Decisions'

Reeses Pieces Big Cup TV commercial - Decisions
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses Pieces Big Cup TV commercial - Decisions is about.

Reeses Pieces Big Cup TV commercial - Decisions

Title: Decisions: Reese's Pieces Big Cup TV Spot

Once upon a time, in the heart of a bustling city, a young woman named Lily found herself standing at a crossroads of decisions. This pivotal moment would shape the course of her future. The sun began to set, casting a warm glow over the streets, as Lily's mind raced with thoughts of what lies ahead.

As she walked, she couldn't help but notice a vibrant display on a billboard—a brand new Reese's Pieces Big Cup TV Spot. It promised an indulgent experience with its luscious blend of creamy peanut butter, smooth milk chocolate, and the iconic crunch of Reese's Pieces. Intrigued, Lily's curiosity got the better of her, and she decided to venture into the world of delightful choices.

The scene shifted, and Lily mysteriously found herself transported into the TV commercial itself. She stood amidst a colorful wonderland, a whimsical dreamscape of towering Reese's Pieces Big Cups and cascading chocolate waterfalls. The air was filled with the irresistible aroma of chocolate, and Lily's senses danced in anticipation.

A trio of larger-than-life Reese's Pieces, each representing a key element of decision-making, appeared before Lily. The red Reese's Piece, symbolizing courage, spoke up first. It encouraged Lily to dare to take risks and embrace the unknown. The yellow Reese's Piece, representing curiosity, sang a sweet melody, urging Lily to explore new possibilities and expand her horizons. Lastly, the orange Reese's Piece, embodying confidence, reminded Lily to believe in herself and her ability to make choices that align with her desires.

Touched by their words, Lily took a leap of faith and reached for a massive Reese's Pieces Big Cup. With each bite, she felt a surge of joy fill her being, reminding her that embracing decisions can lead to unexpected delights. As she savored the velvety chocolate and delectable peanut butter center, she realized that every choice she made, whether big or small, brought her closer to her truest self.

As the TV spot came to an end, Lily emerged from her dreamlike journey with a newfound clarity. She returned to the real world, carrying with her the wisdom of the Reese's Pieces Big Cup trio. Determined to embrace decisions fearlessly, she knew that life was too precious to hold back.

With a smile on her face and the taste of Reese's Pieces Big Cup still lingering on her tongue, Lily walked confidently towards her future, armed with the knowledge that decisions shape

Reeses Pieces Big Cup TV commercial - Decisions produced for Reese's was first shown on television on July 1, 2018.

Frequently Asked Questions about reese's pieces big cup tv spot, 'decisions'

In the 1970s, the candies were produced by The Hershey Company using panning machines that had been used to make Hershey-ets, a chocolate-filled candy that had been discontinued. The candy was first called "PBs" and was later rechristened as Reese's Pieces.

And we're not ashamed to rub that fact in your face. These spots continue the super confident “Not Sorry” campaign, voiced by Will Arnett.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Reese's last advertised a new product in September, 2022.

Reese's Pieces: Sugar, particularly defatted peanuts: particularly hydrogenated vegetable oils (palm kernel oil and soybean oil), reduced minerals whey (milk), dextrose, contains 2% or less of : corn syrup, artificial color (blue 1 lake, red 40 lake, yellow 5 lake, yellow 6 lake), salt, soy, lecithin, resinous glaze, ...

Unlike, say, Nerds or Pixy Stix, Reese's are more than straight sugar - there's saltiness and depth to the peanut butter that balances out the sweetness (that's what we in the food biz call “nuance”).

Reese's may not be the world's top-selling candy, but it is the king of American candy. Reese's was founded by former Hershey employee H. B. Reese in 1923. Since 1928, people everywhere have been enjoying Reese's peanut butter and chocolate creation known as the Reese's Peanut Butter Cup.

They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together." In the 1990s, the product's slogan was: "There's no wrong way to eat a Reese's."

The voice 'Mark Neely' of the brand speaks directly to babies through the film, acting as an off-camera sidekick that's equally reassuring and humorous.

About Reese's

Reese's Overview
USPPioneer of peanut butter cup
Reese's STP
SegmentationPeanut butter confectionery
Target MarketYoung generation, teens and children

Reese's are 89 years old. Who invented Reese's? "Harry Burnett 'H. B.' Reese was a businessman [who started as a dairy farmer], working for the Hershey Company in the early 1900's. Reese began making candies in his home, and by 1923 he created the H. B. Reese Candy Company.

REESE'S Chocolates is the number one candy brand in the United States and the biggest confectionery brand in the whole world… yet we can almost smell the peanut-buttery deliciousness being created just down the road here in Hershey, Pa.

According to some Spoon U research, the confection was named after H.B. Reese, and since these are his candy cups, the wrapper dons the name Reese's: which means the candy's name is still confined to the boundaries of the English language.

Videos

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Actors

Actors who starred in Reese's Pieces Big Cup TV Spot, 'Decisions'

Will Arnett photo
Agenices

Agenices of the Reese's Pieces Big Cup TV Spot, 'Decisions'

Reeses Pieces Big Cup TV commercial - Decisions
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses Pieces Big Cup TV commercial - Decisions
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Reese's Peanut Butter Cups
Reese's Pieces
Reese's Pieces Big Cup
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