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Advertisers of the GEICO TV Spot, 'The Great Penguin Migration'

GEICO TV commercial - The Great Penguin Migration
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

What the GEICO TV commercial - The Great Penguin Migration is about.

GEICO TV commercial - The Great Penguin Migration

The GEICO TV Spot, 'The Great Penguin Migration' is an ad that follows a group of penguins as they attempt to migrate to their new home on an iceberg. As the penguins shuffle along and back up in futile attempts to jump onto the iceberg, the narrator explains that although their instincts are good for their insurance needs, they are not so great for navigating the Antarctic terrain.

The ad features GEICO's message of having affordable insurance, and it accomplishes this in a comedic and light-hearted way. As the penguins are unable to make the jump onto the iceberg, one of them waddles straight into the camera, appearing to bump it. This moment of slapstick humor adds to the overall comedic feel of the ad, painting GEICO as a fun and approachable insurance provider.

The Great Penguin Migration is a clever ad that showcases GEICO's ability to provide reliable insurance products without breaking the bank. By using relatable and entertaining animal characters, the brand humanizes the insurance industry, making it accessible to everyday viewers. Ultimately, this TV spot has been a hit with audiences as it offers a refreshing break from the norm and remains memorable to viewers long after they've switched off their screens.

GEICO TV commercial - The Great Penguin Migration produced for GEICO was first shown on television on December 17, 2017.

Frequently Asked Questions about geico tv spot, 'the great penguin migration'

Emperor penguins MIGRATION: Emperor penguins make yearly travels inland to breeding sites in the early spring. Near the beginning of summer, adult penguins and their chicks return to the sea and spend the rest of the summer feeding there.

Emperor penguins migrate annually from the West coast of Antarctica to their breeding grounds. This journey has a distance of 60-100 miles and the main reason is for breeding. However, recently some Emperor penguins are migrating because of climate change and limited amounts of food.

These majestic penguins travel every year to reach preprogrammed, inland spots for nesting. Migration, such as this penguin ritual, allows animals to move from place to place to meet survival needs. Like the migration of birds who fly south for the winter, Emperor penguins migrate every year.

The magnificent Emperor penguins migrate each austral autumn in March from the coast, which constitutes their rich feeding grounds, inland across the thick sea ice over a distance of some 100 miles.

Where do penguins go in winter? Penguins leave Antarctica after summer, but where they go in winter was a mystery. Now, thanks to a tiny location device, scientists discovered that macaroni penguins do not go sunbathing: they spend winter feeding in the cold southern oceans.

Penguins originated in Australia and New Zealand 22 million years ago, researchers suggest; then, ancestors of the king and emperor penguins split off and moved to Antarctic waters, likely attracted by the abundant food supply there. A penguin dives from an ice block in Antarctica in March 2014.

The penguins swam halfway to Antarctica, in areas where the warm northern waters collide with the cold waters of the south. Then they swam back New Zealand. Round trip, a female traveled 6,801 kilometers (4,226 miles) in 67 days. A male swam 5,597 kilometers (3,478 miles) in 77 days.

Walking for penguins is slow-going. They can only waddle along at about 1.5 mph. With tobogganing, penguins can move faster with no risk of falling. On horizontal ice, they slide around on their bellies, using their flippers and feet for propulsion, steering, and braking.

The maximum distance that a penguin traveled was 7800 km and the farthest distance from the colony was 3500 km. The penguins first traveled north to approximately 53 degrees South latitude and then later around March they started heading back south, remaining around sea-ice.

17 species of penguins are found worldwide, however, only 7 reside in the antarctic region and can be considered truly Antarctica penguins. These are Adélies, Kings, Chinstraps, Emperors, Gentoos, Macaroni, and Rockhoppers. Penguins are flightless birds, instead they're designed to swim.

arctic tern The tiny arctic tern makes the longest migration of any animal in the world, flying about two times farther than previously thought, a new study says. Miniature new transmitters recently revealed that the 4-ounce (113-gram) bird follows zigzagging routes between Greenland and Antarctica each year.

Penguins are flightless birds with flippers instead of wings. Their bodies are adapted for swimming and diving in the water, with some species able to reach speeds up to 15 miles per hour. Their body shape is fusiform (tapered at both ends) and streamlined, allowing them to be expert swimmers.

Videos

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Actors

Actors who starred in GEICO TV Spot, 'The Great Penguin Migration'

Brian Keane photo
Cary Van Driest photo
Marcus Brown photo
Steve Tom photo
Agenices

Agenices of the GEICO TV Spot, 'The Great Penguin Migration'

GEICO TV commercial - The Great Penguin Migration
Horizon Media, Inc.

Horizon Media, Inc. is a leading media agency headquartered in New York City. Founded in 1989 by Bill Koenigsberg, the agency has grown to become one of the largest independent media agencies in the w...

GEICO TV commercial - The Great Penguin Migration
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Car Insurance
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