IntroductionChrysler is an American automobile company that has its roots in the Maxwell Motor Company, which was formed in 1913. It was first incorporated as Chrysler Corporation in 1925 , and it was...
In 2015, Chrysler released a television commercial for their new 2015 Chrysler 200, titled 'Japanese Quality'. The commercial features the popular American hip hop band, The Roots, performing their song 'Never' as the backdrop for the commercial.
The commercial aimed to challenge the perception that Japanese car brands produce superior quality vehicles compared to American car manufacturers. The 2015 Chrysler 200 features a sleek and modern design with advanced safety features, advanced technology, and an impressive fuel efficiency rating.
The TV spot features close-up shots of the vehicle's exterior and interior, while The Root’s 'Never' plays in the background. The lyrics of the song suggest that the Chrysler 200 is shaking up the car industry and breaking barriers, much like The Roots have done in the music industry.
The commercial ends with the tagline 'America’s Import', a clear nod to the fact that Chrysler is an American car brand that can compete with the top foreign car manufacturers in terms of quality and innovation.
Overall, the 'Japanese Quality' commercial was a successful marketing campaign for Chrysler, as it challenged the long-standing perception that American car brands were inferior to Japanese manufacturers. The use of The Roots' music and the powerful visuals of the Chrysler 200 showcased the car's quality, innovation and American manufacturing heritage.
2015 Chrysler 200 TV commercial - Japanese Quality produced for Chrysler was first shown on television on October 25, 2014.
"The Fire" is a song by The Roots featuring John Legend. It was released in 2010 as part of The Roots' album "How I Got Over." The song is known for its uplifting and motivational lyrics, as well as its soulful and energetic sound.
Lyrics and MeaningThe song's lyrics convey a message of resilience, determination, and overcoming obstacles. It encourages listeners to find their inner strength and rise above adversity. John Legend's soulful vocals complement the powerful message of the song.
The chorus of "The Fire" includes the lines:> There's something in your heart> And it's in your eyes> It's the fire, inside you> Let it burn
These lyrics emphasize the idea that everyone has a fire within them, and they should embrace it and let it guide them towards their goals and dreams.
Production and Reception"The Fire" was well-received by both critics and fans. It showcases The Roots' signature blend of hip-hop, soul, and live instrumentation. John Legend's vocals add an extra layer of emotion to the song.
The music video for "The Fire" was directed by Rik Cordero and features a post-apocalyptic narrative. It follows a group of people on a death march, highlighting the struggles they face and their determination to keep going.
Collaborative Projects"The Fire" is not the only collaboration between The Roots and John Legend. In 2010, they released a collaborative album titled "Wake Up!" The album features covers of classic soul and R&B songs, with the aim of inspiring listeners to take action and create positive change in the world.
Other Songs and Similar ArtistsIf you enjoy "The Fire" by The Roots and John Legend, you might also like other songs by The Roots, such as "Kick, Push II" by Lupe Fiasco, "Find a Way" by A Tribe Called Quest, and "Call of da Wild" by Black Star. These songs share a similar blend of hip-hop and soul influences.
Overall, "The Fire" is a powerful and uplifting song that showcases the talent and musical chemistry between The Roots and John Legend. Its motivational lyrics and energetic sound make it a standout track on the album "How I Got Over."
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