What the Uber TV commercial - Moving Forward: Do the Right Thing is about.

The Uber TV spot, 'Moving Forward: Do the Right Thing' is a poignant and inspiring advertisement that speaks to the importance of integrity and doing the right thing, even when it's not the easiest choice. The ad centers around the story of a driver who picks up a young woman late at night and drives her to a deserted parking lot. The woman seems upset and anxious, and the driver notices a bag of money sitting on the seat next to her.

As the driver continues to talk with the passenger, it becomes clear that the young woman has been involved in a robbery, and the money on the seat is the stolen loot. In the face of this difficult situation, the driver must make a choice: does he turn a blind eye and keep the money, or does he do the right thing and call the police?

The Uber TV spot shows the driver wrestling with his conscience, but ultimately choosing to do the right thing. He reaches for his phone and calls the police, ending the thief's plan and ensuring that justice is done. The spot closes with a voiceover that encourages viewers to "move forward" and always do the right thing, no matter how difficult it may seem.

This advertisement is an excellent example of the power of storytelling to inspire and motivate viewers. By showcasing the driver's struggle to make the right decision, the spot encourages viewers to think about their own values and the choices they make in their daily lives. With its message of honesty and integrity, the Uber TV spot reminds us all of the importance of doing the right thing, no matter the cost.

Uber TV commercial - Moving Forward: Do the Right Thing produced for Uber was first shown on television on May 13, 2018.