Small Brochures / Slim Jims / Pocket Brochures A slim jim brochure (also known as a pocket brochure or small brochure) is typically an 8 1/2 X 11-inch sheet of paper folded twice to form six panels or an 8 1/2 X 14-inch sheet folded three times to form eight panels.

History. Jack Comella invented the first Slim Jim in 1929 in Philadelphia, although he and his partner, Adolph Levis, subsequently hired a meatpacker to develop the product for production in the 1940s.

BEEF, PORK, MECHANICALLY SEPARATED CHICKEN, WATER, TEXTURED SOY FLOUR, CORN SYRUP, SALT, CONTAINS LESS THAN 2% OF: NATURAL FLAVORS, DEXTROSE, PAPRIKA AND EXTRACTIVES OF PAPRIKA, HYDROLYZED SOY PROTEIN, MALTODEXTRIN, LACTIC ACID STARTER CULTURE, BARLEY MALT EXTRACT, CITRIC ACID, SOY LECITHIN, SODIUM NITRITE.

The word "slim" in the name of Slim Jim® brand snack food products refers to the slim, elongated shape of the beef jerky sticks that the brand produces. It is not related to any weight loss or low calorie aspect of the products.

According to Chief Marketer, young adult men are the prime target audience for Slim Jims, which was reinforced by Randy Savage's promotion of the snack in the 1990s (via Sports Illustrated).

Slim Jim's primary target audience is 18-24-year-old men working blue-collar jobs.

Slim Jims were invented in 1928, but it was Adams who created the modern recipe.

Made with beef, pork, and chicken, these Savage-sized meat snacks contain no artificial flavors and no artificial colors... just the wildly satisfying taste of Slim Jim Mild Meat Stick goodness that will have you saying, "Ohhh yeah!"

Slim Jims are a convenience store staple: four-inch (or more) sticks of processed meat manufactured and sold by major food conglomerate ConAgra.

Once you get in the door. And you find the rod. And you find where it's it's making the door lock wiggle. Basically you just got to work your way around until you can hook that door lock.

THE SLIM JIM WAS ORIGINALLY A BAR FOOD. When Cherry and Levis had Slim Jims ready to test, they didn't start calling on supermarkets to land shelf space. Instead, they went back to the place Levis had first noticed pepperoni's popularity: bars.

A target audience is a group of people defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns.