JPMorgan Chase is one of the largest and most influential banking institutions in the world. Founded in 1799, the company offers a wide range of financial services that include commercial and consumer...
In the Chase TV spot titled "HGTV: New Kitchen," Drew and Jonathan Scott from the popular TV show "Property Brothers" take viewers on a tour of a beautiful new kitchen. The commercial showcases their renovation skills and provides a glimpse into the world of home improvement.
The ad begins with Drew and Jonathan Scott standing in front of a dilapidated kitchen. Drew explains that they're getting ready to renovate the space with the help of Chase. The camera then moves to an aerial shot of the kitchen, revealing the worn out appliances, chipped countertops, and old cabinets.
As the ad progresses, viewers get to see the renovation process in action. The Scott brothers tear down walls, put in new cabinetry, and install high-end appliances. The kitchen slowly transforms before our eyes - from a tired, outdated space to a modern, gleaming kitchen worthy of any fine home.
Throughout the ad, Chase's message of helping homeowners achieve their dreams by providing the necessary finances is subtly conveyed. The ad ends with a shot of Drew and Jonathan admiring their handiwork in the finished kitchen. They look at each other and smile, as if acknowledging the significant transformation they've made.
Overall, the "HGTV: New Kitchen" TV spot is an excellent example of how advertisers can use popular celebrities to showcase their brand and effectively connect with their audience. The use of the Scott brothers, as well as the before-and-after transformation of the kitchen, help emphasize Chase's message of making homeowner's dreams a reality. The spot captivates the audience through dynamic storytelling and stunning visual effects, leaving a lasting impression that perfectly captures Chase's branding and marketing objectives.
Chase TV commercial - HGTV: New Kitchen produced for JPMorgan Chase (Banking) was first shown on television on June 6, 2017.
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