What the Labatt Blue TV commercial - Bear Pond Hockey is about.

Labatt Blue's TV spot titled 'Bear Pond Hockey' is a captivating and exciting commercial that immerses viewers in the world of outdoor hockey. Set against the backdrop of a frozen, snow-covered pond, the ad showcases the rugged and competitive nature of the sport, while emphasizing the refreshing and enjoyable experience of drinking Labatt Blue beer.

The commercial begins with a panoramic shot of a majestic winter landscape, complete with tall trees, rolling hills, and a frozen pond. A group of friends is seen lacing up their skates on the pond, getting ready for an intense game of ice hockey. The atmosphere is buzzing with anticipation and camaraderie.

As the players hit the ice, the music begins to play. The song chosen for the commercial is 'Freaks' by Timmy Trumpet & Savage, an energetic and catchy EDM track that perfectly complements the fast-paced action on the ice.

The camera cuts to close-up shots of players executing impressive hockey moves, showcasing their skill and agility. The players, bundled up in warm winter gear, move with precision and determination as they battle it out for victory. The intensity of the game is palpable, with the players braving the cold weather and exerting themselves to the maximum.

Amidst the competitive play, the commercial highlights the importance of friendship and good times. The players share laughs and smiles, enjoying the friendly competition and the experience of bonding over a shared love for the game. In the background, Labatt Blue beer can be seen, acting as a refreshing reward for their efforts.

The commercial concludes with a slow-motion shot of a player scoring a goal, followed by a victorious celebration amongst the group. As they gather around a roaring fire on the pond, they crack open cans of Labatt Blue, taking a satisfying sip to celebrate the game and their friendship.

The Labatt Blue TV spot 'Bear Pond Hockey' successfully captures the essence of outdoor winter sports, showcasing the thrill of the game and the joy of coming together with friends. The combination of the exhilarating music, stunning visuals, and the refreshing presence of Labatt Blue beer makes for an engaging and memorable advertisement. It leaves viewers with a sense of excitement and a desire to enjoy their own winter adventures while savoring a cold Labatt Blue beer.

Labatt Blue TV commercial - Bear Pond Hockey produced for Labatt Beer was first shown on television on February 3, 2016.