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2020 Kraft Hockeyville TV commercial - Rink Upgrades
Kraft Hockeyville

Kraft Hockeyville is an annual contest organized by the Kraft Foods Group to celebrate the love of hockey in Canada. The contest provides an opportunity for towns and communities across the country to...

What the 2020 Kraft Hockeyville TV commercial - Rink Upgrades is about.

2020 Kraft Hockeyville TV commercial - Rink Upgrades

Title: Rink Upgrades: A Tale of Resilience and Community in 2020 Kraft Hockeyville

Introduction:The year 2020 was filled with challenges and uncertainties, but amidst it all, the spirit of community and resilience prevailed. Kraft Hockeyville, a beloved television event that celebrates the passion for ice hockey in communities across North America, once again brought people together through its annual TV Spot. The 2020 Kraft Hockeyville TV Spot titled "Rink Upgrades" encapsulated the determination and unwavering commitment of a community to enhance their local rink. Let's dive into the heartwarming story of how a small town rallied together to revitalize their cherished hockey arena.

Setting the Stage:The TV Spot opens with breathtaking shots of a snow-covered town, blanketed in the hush of winter. The camera pans across streets adorned with hockey-themed decorations, capturing the palpable excitement in the air. The town, nestled in the heart of hockey country, epitomizes the passion and love for the game that is about to unfold.

The Quest for Rink Upgrades:The narrative unfolds with a group of enthusiastic community members gathered at the local rink, discussing their dreams of revamping the beloved arena. The once-thriving rink had faced years of wear and tear, and this group of determined individuals knew it was time for a transformation. Undeterred by the challenges ahead, they embarked on a journey to upgrade their rink and make it a beacon of hope and inspiration for future generations.

The Power of Community:Through a series of heartwarming scenes, the TV Spot showcases the indomitable spirit of the town's residents. They organize fundraising events such as bake sales, gala dinners, and community drives, engaging everyone from young children to elderly hockey enthusiasts. The Spot highlights the extraordinary lengths to which the community goes to raise funds, painting a vivid picture of unity and dedication.

The Fruits of their Labor:Months of hard work and endless determination finally bear fruit. The TV Spot takes viewers on a visual tour of the revitalized rink. The camera glides across gleaming new ice, state-of-the-art facilities, and a vibrant seating area filled with a cheering crowd. It's a testament to the unwavering belief in the power of community and the transformative nature of hockey.

The Celebration:The TV Spot concludes with a heartwarming montage of smiling faces, jubilant laughter, and the sounds of skates gliding on the freshly resurfaced ice. The community gathers

2020 Kraft Hockeyville TV commercial - Rink Upgrades produced for Kraft Hockeyville was first shown on television on August 24, 2020.

Frequently Asked Questions about 2020 kraft hockeyville tv spot, 'rink upgrades'

Kraft Hockeyville is an annual competition sponsored by Kraft Heinz, the National Hockey League and the NHL Players' Association in which communities compete to demonstrate their commitment to the sport of ice hockey.

West Lorne Congratulations to West Lorne, ON on being crowned Kraft Hockeyville 2023. West Lorne will receive the opportunity to host an NHL® Pre-Season game and $250,000 for upgrades to West Lorne Arena.

Kraft Hockeyville is a partnership with Kraft Heinz, the NHL and the NHLPA to support local rinks and community centers in Canada and the U.S. Since its inception in 2006, Kraft Hockeyville has awarded more than $4.8 million to 97 communities across North America.

Kraft Foods Inc.'s product portfolio is one of the finest in the world, including more than 70 major brands such as KRAFT Cheeses, MAXWELL HOUSE and NABOB Coffees, POST ready-to-eat Cereals, OREO Cookies, RITZ Crackers, LIFESAVERS Candies, PLANTERS Nuts and Snacks, JELL-O Desserts, KOOL-AID Beverages, PHILADELPHIA ...

The company is focused on revitalizing its iconic brands, creating value for its consumers, and working with its retail partners to make sure products are available to shoppers.

West Lorne THOMAS, Ontario -- West Lorne needed Kraft Hockeyville. This rural community with a population of 1,300 is not unlike the hundreds that annually bid for $250,000 in arena upgrades, $10,000 in equipment from the NHLPA Goals and Dreams Fund and to host an NHL preseason game.

2023 NHL All-Star Skills Competition Results

  • Fastest Skater – Andrei Svechnikov.
  • Breakaway Challenge – Alexander Ovechkin and Sidney Crosby.
  • Tendy Tandem – Connor Hellebuyck and Juuse Saros.
  • Accuracy Shooting – Brock Nelson.
  • Splash Shot – Mikko Rantanen and Cale Makar.
  • Pitch 'n Puck – Nick Suzuki.

Kraft grew out of a wholesale cheese-delivery business established in Chicago in 1903 by James L. Kraft. Three years later he and his brother Charles began processing cheese for distribution to area retailers.

This business has many competitive advantages: iconic brands, high barriers to entry (manufacturing, distribution, limited shelf space capacity), low cyclicality, and stable cash flow.

The company's core businesses are in beverage, cheese, dairy foods, snack foods, and convenience foods.

To finish closing the gap and secure Kraft Heinz's position once again as a CPG leader, Patricio outlined a three-prong approach to driving growth in 2023, which includes scaling the company's US retail platforms, in part by renovating existing brands and innovating to meet new consumer needs.

This business has many competitive advantages: iconic brands, high barriers to entry (manufacturing, distribution, limited shelf space capacity), low cyclicality, and stable cash flow. By combining Kraft Foods and H.J. Heinz, the operating models are able to further entrench these competitive advantages.

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