Starting with a tantalizing stunt of jumping over a KIA at the 2011 NBA Slam Dunk Contest, Blake and KIA embarked on one of the most influential partnerships in sports marketing history. For 5 years, NBA and sports fans alike waiting each season for what Blake and KIA would do next as they produced memorable campaigns.

Kia carries 13 partnerships across NBA teams including the Atlanta Hawks, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Detroit Pistons, Golden State Warriors, Los Angeles Clippers, Miami Heat, New Orleans Pelicans, New York Knicks, Orlando Magic, Philadelphia 76ers and the Phoenix Suns.

Hyundai Motor Group decided to purchase the auto company in 1998 to keep it afloat. Kia and Hyundai Motor Group operate independently, but Hyundai is the parent company of Kia Motors. The difference between Kia and Hyundai is that both companies have their own brand philosophies to uniquely produce their vehicles.

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• KIA The Major Partner of The Australian Open.
• Kia Brand Ambassador-Rafael Nadal.
• The Official Automotive Partner from 2007 to 2022.
• UEFA EUROPA LEAGUE Empowering Your Football.
• LOL European Championship Partners with Kia.

The driveway is where cars and basketball converge, and this Kia sport utility is the perfect representation of Kia and the NBA's shared commitment to auto mobility. Kia is shifting more towards electrification, and as part of the move, the company plans to give basketball fans a court side seat to the action.

Kia is a part of the Hyundai Motor Group that also has the Hyundai and Genesis brands of passenger cars in its portfolio. Together they are now the world's 4th largest car manufacturer behind Volkswagen, Toyota and General Motors.

Kia Corporation, commonly known as Kia (Korean: 기아, IPA: [ki.a], formerly known as Kyungsung Precision Industry (京城精密工业) and Kia Motors Corporation, is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea.

As announced at the end of 2020, our new brand strategy, also known as “Plan S” includes an expansion toward the field of sustainable mobility and a focus on enhancing the lives of our clientele through experiences.

A viral challenge across TikTok and YouTube has led to a spike in thefts of Kia and Hyundai models throughout the U.S. The "Kia Challenge" shows social media users how to steal certain Kia and Hyundai models by simply removing the plastic cowl under the steering column and using a USB cable.

Share this Post: Kia is the Official Automotive Partner of the NBA, the Women's National Basketball Association (WNBA), and NBA G League (minor league).

The previous deal, from 207-18 to 2020-21, was worth about $12m (€10.3m) per season, according to industry experts, and the new deal will further lift the brand's presence in NBA as the awarding sponsor for the All-NBA, All-Defensive and All-Rookie Teams, as well as for all WNBA and G League end-of-season awards.

In its 'home' country of South Korea, Kia operates three major vehicle assembly plants – the Hwasung, Sohari and Kwangju facilities – plus a world-class research and development centre employing 8,000 technicians at Namyang and a dedicated environmental R&D centre.