Cheez-It is an American snack brand that produces a variety of crackers made from real cheese. The company was founded in 1921 by the Green & Green Company in Dayton, Ohio, and was later acquired by K...
Cheez-It Zingz is a popular brand of cheesy, crunchy crackers that has always been a hit with snack-lovers. In its latest TV spot titled 'College Gameday', it teamed up with Kirk Herbstreit, a retired professional football player and current ESPN analyst, to promote the product to its target market: college football fans.
The ad begins with Herbstreit standing in front of a roaring football crowd, delivering a passionate speech about the joys of game day and how it's not complete without a bag of Cheez-It Zingz to munch on. As he speaks, images of college students cheerfully consuming the snack while watching the game flash across the screen, creating an immersive and relatable experience for viewers.
With every bite of the Cheez-It Zingz, the students become more involved in the game, with their cheers and support becoming louder and more enthusiastic. The ad ends with Herbstreit walking away with a bag of Cheez-It Zingz in one hand and a football in the other, reminding viewers that a great game day experience is incomplete without the perfect snack.
The overall message of the Cheez-It Zingz TV spot is that the product is perfect for college game day, as it adds to the fun and excitement of the atmosphere. By collaborating with a well-known football personality like Kirk Herbstreit, Cheez-It Zingz has successfully marketed to its intended audience and provided a fresh and unforgettable experience for customers to engage with the brand.
Cheez-It Zingz TV commercial - College Gameday produced for Cheez-It was first shown on television on October 11, 2013.
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