Twix is a popular chocolate bar that is manufactured and marketed by Mars, Inc. The candy bar consists of a biscuit base that is topped with a layer of caramel and covered in chocolate. Twix was first...
The Twix Bites TV Spot titled 'Hairspray' is a creative and humorous commercial that was released in 2014. The ad begins with a young woman sitting in her car and enjoying a Twix Bite. While she is munching on the chocolate and caramel covered biscuit, her hairspray bottle falls from the car's dashboard and gets stuck under the brake pedal. The car then accelerates out of control, sending the girl on an unexpected road trip.
As she speeds through the countryside, the girl begins to experience several comical encounters with different characters. She drives past a group of farmers who are baffled by her hair that has been stuck to the roof of the car by the hairspray, and she even has a small run-in with a police officer. The ad chronicles her epic journey as she eats her Twix Bites and makes the best of the situation.
The commercial concludes as the girl finally comes to a halt after tearing through the countryside, the hairspray bottle still stuck under the brake pedal. The voice-over then invites viewers to “Free yourself with new Twix Bites” while the tagline “Try both and pick a side” is displayed on the screen.
In conclusion, the 'Hairspray' Twix Bites TV Spot is a fun and playful commercial that uses humor to showcase the product while engaging the viewers. It is an excellent example of how creativity can be used to grab the audience's attention and leave a lasting impression.
Twix Bites TV commercial - Hairspray produced for Twix was first shown on television on June 29, 2014.
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