What the Bosch ICON TV commercial - Calm in the Storm is about.
The Bosch ICON TV spot, titled 'Calm in the Storm,' is an impactful advertisement that showcases the innovative engineering and design of the Bosch ICON wiper blades. The commercial depicts a car driving through a heavy storm, with raindrops and streaks obstructing the driver's vision. As the storm becomes more intense, the driver becomes anxious and stressed, struggling to navigate through the poor visibility.
Suddenly, the camera zooms in on the Bosch ICON wiper blades at work, effectively clearing the windshield and restoring visibility. The tension in the car immediately alleviates, and the driver is no longer worried about navigating through the storm. The commercial concludes with the tagline, "Bosch ICON - Calm in the storm."
What makes this commercial so impactful is its ability to demonstrate the precise and efficient functionality of the Bosch ICON wiper blades in a relatable and realistic setting. The stormy weather and anxious driver not only elicit an emotional response from viewers, but they also highlight the importance of clear visibility while driving. In addition, the tagline "Calm in the storm" effectively communicates the sense of security and confidence that the Bosch ICON wiper blades provide to drivers.
Overall, the Bosch ICON TV spot, 'Calm in the Storm' is an excellent example of effective advertising, combining emotional appeal with tangible benefits to showcase the value of the product.
Bosch ICON TV commercial - Calm in the Storm produced for
Bosch Automotive
was first shown on television on December 25, 2017.
Frequently Asked Questions about bosch icon tv spot, 'calm in the storm'
Bosch – Icon wipers are the best-looking blades we found. If you've got a windshield with curves that other wipers can't follow, Bosch probably fits better. This is a premium wiper, but it's not the most expensive we tested. Performance from the Icon is very good, and this is the most-recommended brand we found.
Are Bosch Icons silicone? Bosch Icon wiper blades are a silicone rubber hybrid – it has both silicone and rubber components. The core of the wiper is made from rubber and encased in a hard polymer shell.
ICON Wiper Blades
The premier solution for the winter season is the Bosch ICON beam wiper blade. By design, beam blades are not affected by snow and ice buildup. The bracketless design and tension springs help keep the blade flexible and provide superior wiping performance in all climate conditions.
Driver side always has an “A” part number. Passenger side can have an “A” or “B” part number depending on the vehicle. Blades with a “B” part number have a greater curvature specifically designed to wrap around the passenger side window for greater visibility and clarity.
The premier solution for the winter season is the Bosch ICON beam wiper blade. By design, beam blades are not affected by snow and ice buildup.
High-Quality Wiper Blade To Keep Your Windscreen Clear All The Time (October, 2023)
| Car Wiper Blades | Amazon Ratings | Approx. Price |
|---|
| MICHELIN 28" Traditional Rainforce wiper Blades | 3.8/5 | Rs. 500 |
| Selifaur Metal Frame High Performance Replacement Car Wiper | 5.0/5 | Rs. 550 |
| Bosch ECO (Set) Economical Wiper Blade | 4.2/5 | Rs. 400 |
To obtain superior performance from wiper blades, Bosch's recommended replacement interval is approximately 12 months, and this can shorten dramatically if vehicles see consistent use in adverse conditions.
A is Drivers side, B is Passengers side, OE is Original Equipment. That may be correct for your vehicle, if that is what there listing states. Depends on the windscreen curvature differences between each side of the car.
approximately 12 months
To obtain superior performance from wiper blades, Bosch's recommended replacement interval is approximately 12 months, and this can shorten dramatically if vehicles see consistent use in adverse conditions.
The Best WINTER WIPER BLADES
- Champion Winter Wiper Blades. Champion® winter wiper blades provide durable and dependable performance during the harshest winter weather with their exclusive designs and materials.
- Rain-X Weatherbeater Wiper Blade.
- Bosch ICON Premium Beam Wiper Blade.
- ANCO Winter Wiper Blade.
Prestone ® De-Icer Winter Windshield Washer Fluid is specially designed to improve winter driving visibility. It is formulated to melt ice & frost fast, down to -34°F. Prestone De-Icer washer fluid works hard to prevent dangerous refreeze.
#1 Best Performance: Bosch. #2 Best Value: Aero. #3 Best For Heavy Rain: Rain-X. #4 Best Hybrid Blade: Michelin.
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