What the Remitly TV commercial - Significa más: penales is about.

Remitly is a money transfer service that offers a convenient way for people to send money back home to their loved ones. In their TV spot titled "Significa más: penales," they highlight a common scenario faced by many immigrants who live far away from their home countries.

The scene opens with a Mexican woman sitting in front of a television set, watching a soccer match. She's visibly happy to be watching the game, but suddenly, she receives an alarming message on her phone. The message is about her son, who has been arrested and needs legal help. The woman looks concerned and starts making frantic calls, but she receives no assistance.

At this point, the commercial's narrator intervenes, explaining how Remitly can help. The narrator discusses how difficult it can be for immigrants to find help when they need it, especially in situations that require quick action like legal support. Remitly understands these challenges and offers a solution, emphasizing that "Significa más" (which means "it means more" in Spanish), including a commitment to providing timely, reliable, and secure money transfers.

The camera then pans to the woman who had been struggling before and shows that with Remitly, she's finally been able to get the help that her son needs. The scene shows the mother hugging her son, who is now free and out of jail. She looks relieved, and the narrator emphasizes that Remitly offers more than just a money transfer service; it offers peace of mind.

Overall, the Remitly TV spot, 'Significa más: penales' is a poignant reminder that money transfers aren't just about sending money from one place to another. It's about the emotional connection between people that transcends boundaries and how Remitly's services can help people overcome some of the challenges they may face when living away from their home countries.

Remitly TV commercial - Significa más: penales produced for Remitly was first shown on television on August 29, 2018.