Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
Title: Old Spice TV Spot, 'Smell Em: Five-Year Plan'
Introduction:The Old Spice TV Spot, 'Smell Em: Five-Year Plan' is a captivating and humorous commercial that epitomizes the essence of the iconic Old Spice brand. Known for its bold and unconventional marketing campaigns, this ad features an over-the-top narrative that leaves viewers entertained and intrigued. With a unique blend of humor, charm, and the signature Old Spice scent, this commercial takes viewers on a hilarious journey through the "five-year plan" of smelling like the ultimate man.
Description:The TV spot opens with a dapper gentleman in a sharply tailored suit, standing confidently in an opulent office setting. He exudes charisma as he narrates his plans for the next five years, setting the stage for a remarkable olfactory mission. The man explains that he intends to smell so good that his scent will propel him to new heights, attracting attention, admiration, and success at every turn.
As the commercial progresses, we witness the protagonist's ambitious scent-filled exploits. He dives into a vibrant pool of cologne, emerging in a stylish tuxedo while still drenched in fragrance. In the next scene, he engages in a friendly scent-based duel with a rival, using Old Spice products like weaponry to outwit and outsmell his opponent.
The commercial takes a hilarious twist as the protagonist commands a majestic bald eagle to sit atop his arm. The eagle sprays Old Spice subtly from its beak, enveloping the protagonist and the surrounding area in a cloud of captivating fragrance. The humorous juxtaposition of man and bird provides an unexpected yet comical element to the ad, leaving a lasting impression on viewers.
Throughout the spot, fast-paced humor, witty dialogue, and clever visual gags keep audiences engaged. The protagonist's unyielding determination and confidence create an amusing contrast to the absurdity of his "five-year plan" to smell amazing. The commercial embraces the brand's tagline, "Smell like a man, man," reinforcing the idea that Old Spice is the ultimate choice for those who want to exude masculinity and charm.
Conclusion:Old Spice TV Spot, 'Smell Em: Five-Year Plan' is a hilarious and memorable commercial that captures the essence of the Old Spice brand. With its bold and unconventional approach, the ad showcases the protagonist's outlandish mission to smell like the ultimate man. Through clever humor, visual gags, and a compelling narrative, this commercial leaves viewers entertained and eager to experience the captivating fragrance of Old Spice.
Old Spice TV commercial - Smell Em: Five-Year Plan produced for Old Spice was first shown on television on July 10, 2016.
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