Overview DIRECTV is an American direct broadcast satellite service provider that has been in operation since 1994. It is currently a subsidiary of AT&T Inc. and offers a range of satellite and stream...
In the DIRECTV TV Spot titled, 'Poor Decision Making Rob Lowe', viewers see a comedic portrayal of actor Rob Lowe as he struggles with the consequences of bad decision making. The ad begins with two versions of Rob Lowe: one is confident and composed, while the other is jittery and anxious. The latter Lowe represents the consequences of choosing cable TV over DIRECTV.
Throughout the commercial, viewers see the anxious version of Lowe making poor choices, such as wearing a crocodile skin suit to a business meeting and failing to answer his phone during a home invasion. Meanwhile, the confident version of Lowe is in control of his life and decisions thanks to DIRECTV.
As the ad comes to a close, the two versions of Lowe cross paths. The confident Lowe berates his anxious counterpart for his poor choices, illustrating the clear difference in lifestyle between those who choose DIRECTV and those who don't.
The commercial is both humorous and effective in promoting DIRECTV's benefits over traditional cable TV services. Through the use of the popular and relatable actor Rob Lowe, viewers are drawn in and entertained before learning about the benefits of DIRECTV's services.
DIRECTV TV commercial - Poor Decision Making Rob Lowe produced for DIRECTV was first shown on television on February 17, 2015.
"Love Theme from St. Elmo's Fire" by David Foster
"Love Theme from St. Elmo's Fire" is a song written and performed by David Foster. It was the theme song for the 1985 coming-of-age film "St. Elmo's Fire". The song was performed in two versions, one as an instrumental and the other with lyrics by Cynthia Weil.
The instrumental version of the song became a hit, reaching No. 15 on the Billboard Hot 100 chart and staying on the chart for 28 weeks. The song has been featured in numerous films and TV shows since its release.
Lyrics
The lyrics of the song describe a love that was strong but did not last. The song is about the bittersweet memories of a past relationship and the realization that the love has ended.
Performances
David Foster has performed the song live on numerous occasions, sometimes as an instrumental and sometimes with Cynthia Weil's lyrics. The song has also been covered by other artists, including Kenny G and saxophonist Dave Koz.
Legacy
"Love Theme from St. Elmo's Fire" is considered one of David Foster's most iconic songs. The song's melancholic melody and sentimental lyrics have resonated with audiences for decades. The instrumental version of the song is particularly well-known and has been used in numerous films and TV shows as a background music.
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