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McDonalds Big Mac Super Bowl 2018 TV commercial - Rediscover Your Love
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds Big Mac Super Bowl 2018 TV commercial - Rediscover Your Love is about.

McDonalds Big Mac Super Bowl 2018 TV commercial - Rediscover Your Love

Title: Rediscover Your Love for McDonald's Big Mac - Super Bowl 2018 TV Spot

Introduction:The Super Bowl, an event that captivates millions around the world, transcends football itself. It's a cultural phenomenon that unites people through exhilarating game moments, entertaining halftime shows, and, of course, the highly anticipated commercials. In 2018, McDonald's took the opportunity to remind viewers of their enduring love for the iconic Big Mac in a memorable Super Bowl TV spot titled 'Rediscover Your Love.'

Synopsis:The commercial opens with a nostalgic scene, transporting viewers back to the 1970s. A young, vibrant couple walks hand-in-hand through a bustling city park. Their clothes and hairstyles are quintessentially retro, evoking a sense of nostalgia and happy memories. As the camera pans out, it reveals a group of friends enjoying a sunny day, smiling and cherishing the moments that unfold.

The Next Generation:Fast forward to the present day, where we see a new couple, clad in modern attire, engaging in similar moments of joy. As the camera zooms out, it becomes evident that this gathering of friends includes individuals from different cultures, backgrounds, and age groups. It reflects the ever-diverse and inclusive nature of the world we live in.

The Big Mac Connection:The commercial storyline gently weaves together the experiences of multiple generations and emphasizes the intrinsic bond that connects them all – the Big Mac. The famous sandwich acts as a symbol of shared memories, laughter, and cherishing the simple joys of life. Whether it's the 1970s or the present, the Big Mac has remained a steadfast companion throughout the changing times.

Community and Togetherness:The commercial transitions to a lively scene at a McDonald's restaurant, filled with people of all ages and backgrounds, happily enjoying their meals. The atmosphere exudes warmth, camaraderie, and a sense of belonging. The spot highlights how McDonald's and the Big Mac have become integral parts of people's lives, connecting the diverse threads of society.

The Rediscovery:As the commercial reaches its climax, the music swells, and the screen fades to black. Then, in bold white letters, the text "Rediscover Your Love" appears, inviting viewers to reflect on their own personal connection with the Big Mac. The ad concludes by highlighting the enduring legacy of the Big Mac, encouraging everyone to create their own timeless memories with this beloved item.

Conclusion:McDonald's Super Bowl 2018 TV spot, 'Rediscover

McDonalds Big Mac Super Bowl 2018 TV commercial - Rediscover Your Love produced for McDonald's was first shown on television on February 3, 2018.

Frequently Asked Questions about mcdonald's big mac super bowl 2018 tv spot, 'rediscover your love'

The lyrics of the jingle explain that a Big Mac has "two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." Slogan (in jingle): "You deserve a break today at McDonald's."

Soundtracked by Yello's 1985 hit 'Oh Yeah' - some viewers have been wondering if the song title was picked thanks to the famous golden arches being yellow.

Edgar Wright McDonald's latest ad, created by Leo Burnett London and directed by Edgar Wright, doesn't feature any food and has left customers and the ad industry divided.

1974 In 1974 McDonald's commissioned an advertising jingle which popularized the list of ingredients of the Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." In 2008, McDonald's restaurants in Malaysia revived the slogan.

It's a good time for the great taste of McDonald's (1984) Believe the claim it makes or not, this slogan was one of McDonald's most successful and is still ingrained in many people's brains to this day.

Since the song's creation, the jingle and slogan are still used by McDonald's to this very day. Despite Pusha T writing the song, he said that he doesn't own publishing rights to the song. In an interview with Drink Champs, Pusha T said; “I took a super L, just upfront, no publishing.

More On: brian cox Cox, 77, has been the golden voice of the world-famous fast food joint since 2020. His first commercial for the conglomerate aired during the Grammy Awards that year. Onions fall in slow motion onto a Quarter Pounder in close-up as Cox delivers the message with trademark gruffness.

"Coming Home" is a song co-written and performed by American rhythm and blues singer Leon Bridges, issued as the first single from his debut studio album of the same name. The song peaked at number seven on the Billboard Triple A chart in 2015. In 2022 the song was featured in a McDonald's advert.

In 1962, designer Jim Schindler was hired to create a more “corporate” logo. He designed the golden arches logo most recognizable today, but based it on the previous representation of the arches that was on the Speedy sign.

Our mission is to make delicious feel-good moments easy for everyone. This is how we uniquely feed and foster communities.

Original names for the burger included “Aristocrat” and “Blue Ribbon Burger.” The name “Big Mac” was created by Esther Glickstein Rose, a 21-year-old Advertising Secretary who worked at McDonald's Corporate office in Chicago. Delligatti's sandwich idea was not wholly his own, however.

You Deserve a Break Today "You Deserve a Break Today," which we launched for McDonald's in 1971, was later named jingle of the century by Advertising Age.

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Actors

Actors who starred in McDonald's Big Mac Super Bowl 2018 TV Spot, 'Rediscover Your Love'

Laura Howard photo
Mary Neely photo
Page Kennedy photo
Todd Louiso photo
Products

Products Advertised

McDonald's Big Mac
McDonald's Grand Big Mac
McDonald's Mac Jr.
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