What the The Wall Street Journal TV commercial - Swing States is about.
The Wall Street Journal TV spot titled 'Swing States' is a 30-second ad that offers viewers a glimpse into the role the Wall Street Journal plays in shaping the discourse surrounding US politics. The ad opens with the statement, 'behind every story is the full story' before cutting to footage of a map of the United States lit up with the states deemed 'swing states' in the upcoming 2020 presidential election.
The ad then shows a montage of journalists and editors at work before returning to the map to highlight their importance. The narrator notes that these crucial states are the ones that will determine the election's outcome, before reminding viewers that the Wall Street Journal's reporters are on the ground, covering every angle and providing the unique insights required to understand these pivotal states.
Overall, the ad serves as a testament to the Wall Street Journal's journalistic integrity and commitment to providing readers with comprehensive coverage of the topics that matter most. By highlighting their reporters' work, the ad encourages viewers to trust the paper as a source of fact-based news and analysis. Additionally, by focusing on the critical role played by the swing states, the ad underlines the significance of the upcoming election and encourages viewers to stay informed and engaged in the political process.
The Wall Street Journal TV commercial - Swing States produced for
The Wall Street Journal
was first shown on television on November 2, 2020.
Frequently Asked Questions about the wall street journal tv spot, 'swing states'
We are the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.
Background. The Wall Street Journal (WSJ) was established in 1889, printing its first edition on July 8, 1889. It was founded by Charles Dow, Edward Jones and Charles Bergstresser in New York as a way to deliver news to the Wall Street Stock Exchange. Journalists Dow and Jones joined financier Bergstresser in 1889.
The Wall Street Journal is one of the world's leading daily financial newspapers. It has dominated American business publishing and was the country's first national newspaper and has won more than three dozen Pulitzer Prizes for its work.
July 8, 1889The Wall Street Journal / First issue date
The Wall Street Journal was founded by Charles H. Dow, of Dow Jones & Company, primarily to cover business and financial news. The first issue was published on July 8, 1889. The newspaper's accuracy and the breadth and detail of its coverage won it respect and success from the start.
The Wall Street Journal is the world's leading business publication. The Journal is the best way for marketers to reach the business leaders, active investors and affluent consumers - a uniquely powerful, cost-effective and convenient vehicle to reach the world's most influential audience.
The benefits of reading a financial publication like The Wall Street Journal, The Economist, and BusinessWeek are vast. Not only does one get an expert's insight into the world of business and finance, but it also provides an opportunity to stay up to date on the most current macroeconomic events and trends.
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wsj.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. wsj.com's audience is 61.09% male and 38.91% female. The largest age group of visitors are 25 - 34 year olds.
Wall Street | Business English
a street in New York where the New York Stock Exchange is, and that is the financial centre of the US. Wall Street is used to refer to the financial world in the US in general, and to big businesses and their interests rather than small ones: On Wall Street, the Dow Jones rose 30 points.
The street's name refers to a long-gone wall that was erected in the 17th Century by Dutch settlers intent on keeping out the British and pirates. Beyond the street itself, the name Wall Street has become synonymous with the financial world and America's financial center in New York City.
The Journal now has more than four million total paid subscribers, including 3.4 million digital-only subscribers. (The Washington Post has fewer than three million total subscribers, while The New York Times has nearly 10 million.)
wsj.com Audience Demographics
Audience composition can reveal a site's current market share across various audiences. wsj.com's audience is 61.09% male and 38.91% female. The largest age group of visitors are 25 - 34 year olds.
The target audience is the specific group of people to whom researchers seek to generalize their findings. It is critical to select a sample that appropriately represents the target audiences in order to generate robust and applicable results.