BP, also known as British Petroleum, is one of the world's largest oil and gas companies. Founded in 1909, BP has a long history and is headquartered in London, United Kingdom. The company operates in...
BP TV Spot, 'BP's Team USA' is an advertisement that aims to showcase BP's partnership with the United States Olympics Committee (USOC) and the athletes competing in the Tokyo Olympics. The 30-second TV commercial features several Team USA athletes from diverse backgrounds, such as track and field, swimming, and gymnastics, wearing their Olympic uniforms and powering through their respective sports.
The ad begins with a voiceover stating that "BP's team is behind team USA all the way," followed by a montage of athletes training and competing in different categories. The commercial emphasizes BP's commitment to reducing carbon emissions and becoming a more sustainable company.
The ads slogan 'bp - the energy within' presents BP as the energy to support the dreams of the American athletes. With the Olympic games seen as a showcase of excellence and striving to reach one's potential on the big stage, the link between high-performance athletes and BP is made through the direct association of energy.
Overall, BP's Team USA TV spot is an exciting and visually captivating advertisement that showcases BP's support for the United States' Olympic team. The ad effectively encourages viewers to associate BP's commitment to sustainability with excellence and hard work, making the company's impact more personal and relatable.
BP TV commercial - BPs Team USA produced for BP was first shown on television on February 5, 2014.
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Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...