What the ASICS GEL-Kayano19 TV commercial - Pigeon is about.

The ASICS GEL-Kayano 19 TV spot titled 'Pigeon' is an enticing visual journey that captures the spirit of resilience and determination. Set to the infectious rhythm of the song "Rockin' Pneumonia and the Boogie Woogie Flu" by Huey "Piano" Smith, this advertisement takes viewers on a metaphorical flight through the urban landscape.

The ad begins with a flock of pigeons soaring through the bustling streets of a vibrant city. As they gracefully maneuver through narrow alleys and weave between towering skyscrapers, the camera focuses on their agile movements and ability to adapt to their surroundings. The symbolism of the pigeons perfectly aligns with the core values of ASICS GEL-Kayano 19 - strength, endurance, and flexibility.

The music sets the tone for the ad, infusing energy and rhythm into each frame. The upbeat tempo underscores the athletes' determination and tenacity as they push themselves to new limits. The lyrics of the song resonate with the brand's message, describing a relentless force that cannot be stopped.

Throughout the commercial, stunning visuals showcase athletes wearing the ASICS GEL-Kayano 19, effortlessly gliding through various terrains. From concrete jungles to rugged trails, they conquer every challenge with ease, thanks to the shoe's innovative features.

The ASICS GEL-Kayano 19 is designed to provide exceptional comfort and stability, allowing athletes to push beyond their limits. This TV spot highlights the shoe's superior cushioning system, cutting-edge technology, and seamless fit. Viewers witness the blissful union between the athletes' movements and the shoe's performance-enhancing qualities.

As the ad reaches its climactic moment, the camera zooms out, revealing a massive mural depicting a stunning blend of pigeons and athletes, symbolizing the harmonious connection between nature and human athleticism. The final shot pans over the mural, leaving viewers with a lingering sense of empowerment and inspiration.

The 'Pigeon' TV spot, with its captivating visuals, infectious music, and powerful messaging, effectively communicates the essence of the ASICS GEL-Kayano 19. It serves as a reminder to embrace the spirit of the pigeon – to adapt, fly higher, and overcome any challenge that comes our way.

ASICS GEL-Kayano19 TV commercial - Pigeon produced for ASICS was first shown on television on February 7, 2013.