Visit California is a not-for-profit tourism organization that promotes tourism to California. Established in 1998, Visit California markets California as a premier tourist destination, helping to gen...
In a stunning display of California's natural beauty and vibrant cities, the Visit California TV spot titled 'Out There' takes viewers on a thrilling journey through the Golden State. This visually captivating advertisement showcases California's diverse landscapes, from rugged mountain ranges to picturesque beaches, inviting travelers to explore every corner of this remarkable state.
The TV spot opens with an aerial shot of the towering redwoods of Northern California, offering a glimpse into the awe-inspiring beauty that awaits. As the camera weaves through the dense forest, it transitions to breathtaking shots of Yosemite National Park, with its iconic granite cliffs and cascading waterfalls.
Next, the advertisement immerses viewers in California's bustling cities, capturing the vibrant energy of San Francisco's iconic Golden Gate Bridge and the eclectic streets of Los Angeles. The camera zooms in on the glamour of Hollywood, showcasing the famous Hollywood sign and the Walk of Fame, highlighting California's profound influence on the entertainment industry.
As the music builds in intensity, the TV spot shifts gears, revealing the sun-soaked beaches that stretch along California's coastline. From the pristine shores of Santa Monica to the surf breaks of Malibu, the advertisement captures the joy and freedom that comes with exploring California's oceanic wonders.
The Visit California TV spot concludes with an invitation to adventure, urging viewers to go "Out There" and experience all that California has to offer. It reminds us that within the borders of this remarkable state lies a vast playground, brimming with endless possibilities.
Through its expertly crafted visuals and captivating soundtrack, the TV spot effectively communicates California's diverse attractions, showcasing the state as a premier destination for travelers seeking both natural wonders and a vibrant city experience. Whether it's hiking among towering trees, exploring world-class museums, or simply basking in the golden sun, California promises a memorable and enriching experience for all who dare to venture "Out There."
Visit California TV commercial - Out There produced for Visit California was first shown on television on September 25, 2012.
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