Stores 1,055 Kay Jewelers is the #1 specialty retail jeweler in the US based on sales. Kay's target customer has a household income ranging from $35,000 – $100,000.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

Kays diamonds are almost exclusively IGI certified; on average an IGI certified diamonds come in around three grades higher than their GIA equivalent.

Whether natural or lab-created, all of KAY's diamonds are 100% conflict free.

Research findings reveal that most jewelry purchasers fall within the age range of 25-44. This could be because those in this age range may have more disposable income or simply because they feel ready for more meaningful purchases like engagement rings or anniversary gifts.

They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors. The more clearly you define your target market, the better you can understand how and where to reach your ideal potential customers.

Costume jewelry, also called fashion jewelry is inexpensive jewelry that is made of low-quality materials. Costume jewelry is often made with base metals, such as brass, aluminum, or copper. These inexpensive metals become tarnished easily and can even cause irritation or allergic reactions.

Quality jewelry is, essentially, more durable (because precious gems and metals withstand corrosion better) and more valuable (because brands and exclusive designs are a big factor in determining price).

Hands down, moissanite is the number one alternative when it comes to the best fake diamonds for a number of reasons.

UV Light Test Placing a diamond under UV light and watching the reaction can sometimes be a good indicator of whether a diamond is real or not. Most diamonds emit a blue-colored glow under UV light, but not all of them. So if your diamond does, you can feel pretty confident that it is a real diamond.

blood diamond, also called conflict diamond, as defined by the United Nations (UN), any diamond that is mined in areas controlled by forces opposed to the legitimate, internationally recognized government of a country and that is sold to fund military action against that government.

Before purchasing a diamond, it's imperative that you ensure it's conflict-free. Diamonds that are not conflict-free are known as blood diamonds, which means they are illegally sold in order to finance devastating wars and terrorism.