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Cologuard TV commercial - When Youre 45
Cologuard

Overview of CologuardCologuard is a non-invasive colorectal cancer screening test developed by Exact Sciences Corporation and approved by the United States Food and Drug Administration (FDA) in 2014....

What the Cologuard TV commercial - When Youre 45 is about.

Cologuard TV commercial - When Youre 45

Title: Cologuard TV Spot, 'When You're 45'

Introduction:In the Cologuard TV spot, "When You're 45," the viewer is introduced to an engaging and thought-provoking advertisement campaign that aims to raise awareness about the importance of colorectal cancer screening. With a clever and relatable approach, Cologuard takes on the task of urging individuals to consider getting screened once they reach the age of 45. This TV spot effectively combines storytelling, humor, and an important health message to engage the audience.

Scene 1: The Wake-Up CallThe TV spot opens with a shot of an ordinary bedroom, where an alarm clock blares at the crack of dawn. Our protagonist, Mark, groggily slaps the snooze button and rolls over. A voiceover begins, emphasizing the significance of turning 45 as a pivotal moment in one's health journey.

Voiceover: "When you're 45, it's time to pay attention to more than just the gray hairs."

Scene 2: Mark's Daily RoutineCut to a montage of Mark's daily routine, showcasing his morning cup of coffee, rushing to work, and squeezing in a quick sweat session at the gym. Mark appears to be a health-conscious individual, managing his diet and exercise regularly.

Voiceover: "You eat well, you exercise, but there's one health checkpoint you might be missing."

Scene 3: A Friends' Gathering Mark's friends gather around a table, sharing a meal and laughing. They appear close-knit and comfortable in each other's company.

Voiceover: "Your friends are there for every moment, and we want you there for all of theirs."

Scene 4: Unexpected HumorSuddenly, the conversation at the table takes an unexpected turn. One friend playfully teases Mark, causing everyone to burst into laughter.

Friend: "Hey Mark, turns out you'll have to save some money for colonoscopies now!"

Mark, caught by surprise, blushes and playfully rolls his eyes.

Scene 5: The Serious MomentThe TV spot transitions into a more serious tone as Mark shares a reflective moment with the viewers.

Mark (to the camera): "Being 45 means taking control of your health. That's why I chose Cologuard."

Voiceover: "Cologuard, a non-invasive colon cancer screening test that's prescribed by your doctor."

Scene 6: Empowering DecisionThe TV spot concludes with Mark confidently making the decision to take control

Cologuard TV commercial - When Youre 45 produced for Cologuard was first shown on television on May 10, 2021.

Frequently Asked Questions about cologuard tv spot, 'when you're 45'

Cologuard is indicated to screen adults of either sex, 45 years or older, who are at typical average risk for CRC. Cologuard is not a replacement for diagnostic colonoscopy or surveillance colonoscopy in high-risk individuals.

Cologuard vs Colonoscopy According to GI Alliance, Cologuard can miss up to 8% of colon cancer and more than 50% of pre-cancerous polyps. Stool DNA (Cologuard) testing is designed to detect and not prevent cancer. A colonoscopy is the only test that both detects and prevents colon cancer.

Couric, whose first husband Jay Monahan died of colon cancer in 1998, is the face of Exact Sciences' new “Mission to Screen” campaign that launched this week for Colon Cancer Awareness Month.

The test is done to screen for colon and rectal cancer and abnormal growths (polyps) in the colon or rectum. Your provider may suggest Cologuard testing once every 1 to 3 years starting at age 45 years. The test is recommended if you are age 45 to 75 years and have an average risk of colon cancer.

Cologuard is intended to screen adults 45 years of age and older who are at average risk for colorectal cancer by detecting certain DNA markers and blood in the stool.

For people at average risk The ACS recommends that people at average risk* of colorectal cancer start regular screening at age 45. This can be done either with a sensitive test that looks for signs of cancer in a person's stool (a stool-based test), or with an exam that looks at the colon and rectum (a visual exam).

If the Cologuard test is positive, it may mean that colon cancer or polyps are present. After a positive Cologuard test a colonoscopy is required for a definitive answer. The Cologuard test has a 13% false-positive rate, which means 1 in 10 positive tests will incorrectly identify cancer or polyps.

While Couric, Kardashian, and Tucci aren't completely vegan, plenty of celebrities, including Billie Eilish, Natalie Portman, Lewis Hamilton, Venus Williams, and Heather Rae El Moussa, have made the leap. Find our list of 36 vegan celebrities here!

In 2021, the U.S. Preventive Services Task Force issued a new recommendation that colorectal cancer screening for people at average risk should start five years sooner. The change to 45 was based on the trend of growing cases among younger adults.

How Often Should I Get a Colonoscopy? Get your first screening at age 45. If you're at average risk, you should have a colonoscopy once each decade through age 75. If you're at a higher risk for colon cancer, your doctor may recommend a colonoscopy every five years instead.

In 2021, the U.S. Preventive Services Task Force issued a new recommendation that colorectal cancer screening for people at average risk should start five years sooner. The change to 45 was based on the trend of growing cases among younger adults.

Cologuard is intended for the qualitative detection of colorectal neoplasia associated DNA markers and for the presence of occult hemoglobin in human stool. A positive result may indicate the presence of colorectal cancer (CRC) or advanced adenoma (AA) and should be followed by colonoscopy.

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Agenices

Agenices of the Cologuard TV Spot, 'When You're 45'

Cologuard TV commercial - When Youre 45
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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