Overview of CologuardCologuard is a non-invasive colorectal cancer screening test developed by Exact Sciences Corporation and approved by the United States Food and Drug Administration (FDA) in 2014....
Title: Cologuard TV Spot, 'When You're 45'
Introduction:In the Cologuard TV spot, "When You're 45," the viewer is introduced to an engaging and thought-provoking advertisement campaign that aims to raise awareness about the importance of colorectal cancer screening. With a clever and relatable approach, Cologuard takes on the task of urging individuals to consider getting screened once they reach the age of 45. This TV spot effectively combines storytelling, humor, and an important health message to engage the audience.
Scene 1: The Wake-Up CallThe TV spot opens with a shot of an ordinary bedroom, where an alarm clock blares at the crack of dawn. Our protagonist, Mark, groggily slaps the snooze button and rolls over. A voiceover begins, emphasizing the significance of turning 45 as a pivotal moment in one's health journey.
Voiceover: "When you're 45, it's time to pay attention to more than just the gray hairs."
Scene 2: Mark's Daily RoutineCut to a montage of Mark's daily routine, showcasing his morning cup of coffee, rushing to work, and squeezing in a quick sweat session at the gym. Mark appears to be a health-conscious individual, managing his diet and exercise regularly.
Voiceover: "You eat well, you exercise, but there's one health checkpoint you might be missing."
Scene 3: A Friends' Gathering Mark's friends gather around a table, sharing a meal and laughing. They appear close-knit and comfortable in each other's company.
Voiceover: "Your friends are there for every moment, and we want you there for all of theirs."
Scene 4: Unexpected HumorSuddenly, the conversation at the table takes an unexpected turn. One friend playfully teases Mark, causing everyone to burst into laughter.
Friend: "Hey Mark, turns out you'll have to save some money for colonoscopies now!"
Mark, caught by surprise, blushes and playfully rolls his eyes.
Scene 5: The Serious MomentThe TV spot transitions into a more serious tone as Mark shares a reflective moment with the viewers.
Mark (to the camera): "Being 45 means taking control of your health. That's why I chose Cologuard."
Voiceover: "Cologuard, a non-invasive colon cancer screening test that's prescribed by your doctor."
Scene 6: Empowering DecisionThe TV spot concludes with Mark confidently making the decision to take control
Cologuard TV commercial - When Youre 45 produced for Cologuard was first shown on television on May 10, 2021.
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