What the 2018 Ford Expedition TV commercial - We the People is about.

In 2018, Ford released a new television commercial for their Expedition SUV, and it quickly caught the attention of viewers everywhere. The ad, titled 'We the People', was a powerful tribute to the diversity of America and the people who call it home.

Set against a stirring soundtrack, the commercial opens with a montage of people from all walks of life - from farmers and musicians to surfers and soldiers - going about their daily lives. Images of families, friends, and strangers are all united in their shared experience of living in the United States.

As the images continue to flash across the screen, a narrator begins to recite the preamble of the US Constitution, a document that defines the fundamental principles of American democracy. The words "We the People" are repeated several times, each one emphasizing the importance of unity and the values that bind us together.

Then, finally, the Ford Expedition enters the picture, driving alongside a stunning coastline at sunset. The vehicle is a symbol of both adventure and durability, capable of accompanying families on road trips across the country.

The commercial concludes with a final message: "The all-new Ford Expedition. Built for America." It's a simple but powerful reminder of the role that this iconic vehicle plays in the lives of people across the country.

Overall, the 'We the People' TV spot is a moving tribute to the diversity and strength of the American people, and it's a message that resonated with viewers of all ages and backgrounds. It's no wonder that the ad quickly became one of the most talked-about commercials of 2018.

2018 Ford Expedition TV commercial - We the People produced for Ford was first shown on television on February 21, 2018.