Patrón Tequila is produced in small batches by a process that relies more on people than machinery. Sixty meticulous, swiftly moving hands are involved in the making of Patrón tequila from the harvesting of the Weber Blue Agave to the hand numbering and signing of each bottle.

PATRÓN signature tequilas are created through a careful and complex process that involves blending distillates from different barrels with varying aging times, enabling PATRÓN master blenders to achieve consistency in the quality and flavor of each tequila, and without the use of additives like caramel coloring or oak ...

0% ADDITIVES. The best flavor develops slowly and naturally. That's why from the start we've made PATRÓN Silver, PATRÓN Reposado, PATRÓN Ańejo, and PATRÒN Extra Ańejo the hard way–no shortcuts, no additives, with only high-quality raw ingredients for that deeply complex PATRÓN flavor.

Patrón's logo, inspired by DeJoria's days in the navy aboard the USS Hornet, began to appear in adverts and on TV by sponsoring motor sports. Patrón then spread overseas, but international markets were “extraordinarily difficult”, said Applbaum.

Sure, it's on the higher end of silver tequilas, but the price isn't that unreasonable given the brand's popularity. The Patron line uses 100% blue agave and traditional tools to craft its tequila line; fine ingredients and time for true craftsmanship come at a price.

At least 60 hands touch every bottle of PATRÓN before it leaves the Hacienda. PATRÓN'S bottling process is done by hand.

How Is Tequila Made?

1. Harvest the agave. Modern tequila production begins with the traditional method of harvesting the blue agave plant.
2. Bake the agave core, or the piña.
3. Shred the piña and extract the agave juice.
4. Ferment the agave juice, or mosto.
5. Distill the fermented mosto.
6. Age the tequila.

The blue agave plant is the hero in the making of patron tequila. The fruit of this plant, piña, is fermented to make tequila. This process takes about 8-10 years for the fruit to reach the perfect ripeness. So, due to the long years and efforts, Patron tequila is not your regular spirit but a premium liquor.

Sure, it's on the higher end of silver tequilas, but the price isn't that unreasonable given the brand's popularity. The Patron line uses 100% blue agave and traditional tools to craft its tequila line; fine ingredients and time for true craftsmanship come at a price.

Patrón tequila is widely referenced in pop culture and has been mentioned in over 400 popular songs from country music to hip-hop. Artists ranging from Miranda Lambert, Taylor Swift, and Missy Elliott, to Lil Jon, Robin Thicke and Justin Bieber have referred to Patrón as the spirit of choice in their songs.

bee According to one version, the symbol of Tequila Patrón is a bee, and this symbol was used due to the strong attraction of bees to the blue agave plant.

It's a luxury brand, after all, and Brown believed that anything vodka could do, his Patrón Silver could do better. He spared no expense to prove to consumers that Patrón tasted better than vodka, and the strategy made a difference overnight. Patrón had finally broken ground on what would become “The Hacienda” in 2002.