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Warby Parker TV commercial - Frames Quiz
Warby Parker

Warby Parker is an American eyewear company that was founded in 2010. The company is headquartered in New York City and offers a wide range of eyeglasses, sunglasses, and accessories at affordable pri...

What the Warby Parker TV commercial - Frames Quiz is about.

Warby Parker TV commercial - Frames Quiz

Warby Parker TV Spot, 'Frames Quiz': A Journey to Find the Perfect Frames

In their latest television spot, titled 'Frames Quiz,' Warby Parker takes viewers on a captivating journey through the process of finding the perfect frames. This thoughtfully crafted advertisement captures the essence of the brand, showcasing their commitment to style, quality, and individuality.

The commercial opens with a vibrant and diverse group of individuals, each wearing a pair of unique eyeglasses. They exude confidence and self-expression, reflecting the essence of Warby Parker's mission to make eyewear a fashionable statement.

As the camera zooms in, we meet a young woman, Emma, who is portrayed as the protagonist of the narrative. She's an adventurous spirit, seeking to find the perfect eyeglasses that complement her personality and style.

The scene transitions to an inviting Warby Parker store, bathed in warm and cozy lighting. Emma walks in, greeted by a friendly and knowledgeable sales associate who offers her a fun and interactive quiz to find the frames that suit her best.

The quiz unfolds in a series of creative and clever questions, designed to capture different aspects of Emma's preferences. As she responds to each question, the screen comes alive with vivid animations and visualizations, showcasing the vast array of frames and styles available at Warby Parker.

Emma's eyes light up as she discovers various frame options, ranging from bold and trendy to classic and sophisticated. The viewers are taken along this journey, discovering the wide selection of eyeglasses Warby Parker has to offer.

The commercial emphasizes Warby Parker's commitment to affordability, quality, and convenience. At each step, the sales associate explains how purchasing from Warby Parker means bypassing the traditional markup of eyewear, allowing customers like Emma to find their perfect frames without breaking the bank.

The 'Frames Quiz' TV spot ends on a high note, as Emma discovers a pair of frames that resonates with her personal style and comfort. The ad beautifully captures the excitement and satisfaction of finding the perfect frames, making viewers feel inspired to embark on their own eyewear journey with Warby Parker.

With its visually stunning animations, engaging storyline, and emphasis on individuality and self-expression, the 'Frames Quiz' TV spot by Warby Parker captures the essence of the brand and leaves a lasting impression on viewers. It serves as a powerful reminder that eyewear is not just a necessity but a powerful fashion accessory that can be tailored to express one's unique personality and style.

Warby Parker TV commercial - Frames Quiz produced for Warby Parker was first shown on television on July 12, 2021.

Frequently Asked Questions about warby parker tv spot, 'frames quiz'

We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.

Italy Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

Christina Ricci takes center stage in Warby Parker's Spring 2023 campaign as the original Wednesday Addams stars alongside playwright Jeremy O'Harris, artist and jeweler Arpana Rayamajhi and Euphoria's Henry Eikenberry, modeling Warby Parker's newest expressive and statement-making styles.

The exhibit included some of Kerouac's manuscripts, drafts, and journals. In one of the journals, Dave noticed two characters with interesting names: Warby Pepper and Zagg Parker. We combined the two and came up with Warby Parker.

Each pair is constructed from 50% nylon and 50% recycled TR90, a thermoplastic that yields incredibly light frames that are as strong and durable as those made from other industry-standard materials. (Just as stylish, too.)

Warby Parker co-founder and co-CEO Neil Blumenthal is a co-founder and co-CEO of Warby Parker, a transformative lifestyle brand that offers designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.

Warby Parker was founded in 2010, by four friends, Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider, who happened to be in business school. The inception of the idea had taken place in a computer lab, as the four friends lamented the state of the eyeglass industry. Why are glasses so expensive?

Warby Parker's eyeglasses and sunglasses catalogs are categorized by men's and women's styles on its website, but all of them are technically gender neutral.

(2) The Warby Parker name is derived from literature. This explains the book theme. Warby Parker was conceptualized when a student lost his glasses on a backpacking trip with friends and avoided buying new glasses for a semester of grad school because of their crazy cost.

Other lenses run a greater risk of breaking and needing to be replaced. (Worth noting: At Warby Parker, polycarbonate lenses come standard with your frames at no additional cost.) When it comes to prescriptions with very high powers, polycarbonate lenses have their limits.

Videos

Watch Warby Parker TV Commercial, 'Frames Quiz'

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Actors

Actors who starred in Warby Parker TV Spot, 'Frames Quiz'

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Products

Products Advertised

Warby Parker Chase
Warby Parker Clemens
Warby Parker Home Try-On
Warby Parker Kenyon
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Warby Parker Welty
Warby Parker Wright
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