Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

The retailer offers a wider variety of colored contact lens options than many other sites, from brands like FreshLook, Air Optix, Dailies, Acuvue, and ToriColors for people with astigmatism. Warby Parker has competitive pricing with no hidden fees, and as a new customer you can save 15% off your first order.

Warby Parker's eCommerce Strategy Through augmented reality (AR), users can use the official Warby Parker app to virtually try on a pair of their glasses. Additionally, the official app is outfitted with Apple Pay integration and SMS updates for shipping for a seamless purchase process.

Warby Parker was founded in 2010, by four friends, Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider, who happened to be in business school. The inception of the idea had taken place in a computer lab, as the four friends lamented the state of the eyeglass industry. Why are glasses so expensive?

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada. Warby Parker Inc.

We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.

(You can keep to the lower end of that range if you buy lenses like Scout by Warby Parker in 90-packs.) Biweekly contact lenses might run you $150–$600 annually, and monthly contacts, around $200–$600.

If you have budget limitations, glasses may be the better choice since they generally have a lower upfront cost and require less frequent replacement. However, if you prefer the convenience and comfort of contacts, you may be willing to pay more upfront for the lenses and maintenance supplies.

Warby Parker manufactures and sells a variety of quality products directly to consumers by integrating online and offline buying processes at more affordable prices that undercut the competition by cutting off middlemen.

There are three major ecommerce strategies to consider: product strategy, customer relationships, and corporate considerations. Each of these must work together to ensure the best possible outcomes for your brand. Let's explore these three major ecommerce strategies and their structure in greater detail.

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada.

Starting at $95 with prescription lenses - plus, add blue-light-filtering, anti-fatigue, or progressive lenses to any pair.