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Advertisers of the Kraft Singles TV Spot, 'Square It'

Kraft Singles TV commercial - Square It
Kraft Cheeses

Kraft Cheeses is a renowned American food company that specializes in the production of cheese and other dairy products. The company was founded in 1903 and has since become a household name, with its...

What the Kraft Singles TV commercial - Square It is about.

Kraft Singles TV commercial - Square It

Title: Kraft Singles TV Spot - 'Square It'

Introduction:In the world of advertising, memorable commercials have the power to leave a lasting impression on viewers. One such ad that captivated audiences with its charm and creativity was the Kraft Singles TV Spot, titled 'Square It.' This imaginative commercial showcased the uniqueness of Kraft Singles, transforming ordinary moments into extraordinary experiences. Let's dive into the world of 'Square It' and discover the magic that unfolded on-screen.

The Setting:The setting of the commercial was a vibrant kitchen, overflowing with energy and excitement. Bright colors, a lively atmosphere, and an enchanting jingle set the stage for what was about to unfold. The scene was brimming with creativity and the promise of delightful surprises.

The Plot:The commercial revolves around the transformation of everyday snacks through the power of Kraft Singles. From ordinary sandwiches to grilled cheese delights, each snack became something truly special.

The Opening:The commercial opens with a shot of a family casually enjoying a picnic in the park. The mother prepares sandwiches using plain cheese slices, unaware of the magic awaiting her. Suddenly, as she takes a bite, a burst of energy takes over, and she is transported into a surreal world of imagination.

The Transformation:As the mother takes that delightful first bite, the screen transitions into a whimsical wonderland, full of vibrant colors and enchanting surprises. The plain cheese slice magically transforms into a square-shaped Kraft Single, representing the uniqueness and taste of the product. The viewer is invited to experience a series of fantastical moments that celebrate the joy of enjoying Kraft Singles.

Magical Transformations:In this dream-like world, the sandwich transforms into a towering masterpiece of flavors, with layers of fresh ingredients and a perfectly melted Kraft Single. The scene transitions into a backyard barbecue where ordinary burgers turn into mouth-watering grilled cheese marvels bursting with flavor. An ordinary weekday lunch transforms into an extraordinary dining experience, captivating the imagination of the viewers.

The Finale:As the commercial nears its end, the mother completes her journey through this magical realm, enjoying various Kraft Singles creations along the way. With a satisfied smile, she returns to reality, now armed with the knowledge that Kraft Singles can turn any ordinary mealtime into a moment of joy and culinary excitement.

The Slogan:Throughout the commercial, the viewers are serenaded with an infectious jingle that perfectly captures the spirit of 'Square It.' The catchy tune reinforces the idea that with Kraft Singles, anyone can take a simple meal and elevate it to something truly special, one square at a time.

Conclusion:The Kraft Singles TV Spot, 'Square It' showcased the magic and playfulness of the brand, capturing the hearts and taste buds of audiences worldwide. By turning ordinary moments into extraordinary experiences, this imaginative commercial effectively conveyed the message that with Kraft Singles, every meal is an opportunity to add a touch of joy and excitement. Now, whenever someone bites into a sandwich or indulges in a grilled cheesy delight, they might just find themselves transported into a whimsical world of flavors, thanks to the magic of 'Square It.'

Kraft Singles TV commercial - Square It produced for Kraft Cheeses was first shown on television on March 26, 2023.

Song from commercial Kraft Singles TV Spot, 'Square It'

"Square It (feat. Kelis)" is a song released by Kraft Singles, a popular brand of individually-wrapped square cheese products. The song was launched as part of Kraft Singles' marketing campaign, aiming to combine music and food in a unique way. Kelis, an R&B singer and Le Cordon Bleu-trained chef , collaborated with Kraft Singles to create this catchy dance track.

The song "Square It" was released in 2021 as a single and is available on platforms like Spotify. It gained attention for its cheesy theme and playful lyrics. Kelis, known for her hit song "Milkshake," brings her talent and kitchen expertise to this collaboration.

The music video for "Square It" was directed by Sammy Rawal and features a hyper-stylized celebration of Kraft Singles' iconic orange cheese slice. The video highlights the fun and enjoyment of cooking with Kraft Singles in the kitchen.

Overall, "Square It (feat. Kelis)" is a unique and creative collaboration between Kraft Singles and Kelis, bringing together music and food in a playful and entertaining way.

Frequently Asked Questions about kraft singles tv spot, 'square it'

CHEDDAR CHEESE (CULTURED MILK, SALT, ENZYMES), SKIM MILK, MILKFAT, MILK, MILK PROTEIN CONCENTRATE, WHEY, CALCIUM PHOSPHATE, SODIUM PHOSPHATE, CONTAINS LESS THAN 2% OF MODIFIED FOOD STARCH, SALT, LACTIC ACID, OLEORESIN PAPRIKA (COLOR), NATAMYCIN (A NATURAL MOLD INHIBITOR), ENZYMES, CHEESE CULTURE, ANNATTO (COLOR).

to an american classic In the 1950's, Kraft introduced KRAFT DeLuxe, the first commercially packaged cheese slices to the world. In 1965, KRAFT Singles as we know them today, individually wrapped cheese slices, began to appear in stores.

They are the right size for sandwiches, and hold their shape while they soften and melt in the airfryer. They have a deep and delicious flavor. The are good in cold sandwiches and hot sandwiches, adding flavor and color. It's the only cheese for hamburgers.

Find a Way Back Home Songtradr data reveals that Kraft Cheese utilizes Andy Grammer's “Back Home” in their recent spot “Find a Way Back Home”, to convey energy (84 out of 100) and danceability (62), as well as valence/reactiveness (62).

The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 30.45 million Americans used 1 pound or more of Kraft Singles American cheese.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

Kraft Singles is a brand of processed cheese product manufactured and sold by Kraft Heinz. Introduced in 1950, Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing. In the US, Kraft Singles is manufactured in regular, 2% Milk, and Fat Free.

Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

Imagine Dragons' “Love” is a powerful reminder that we really are one people. And it is LOVE that truly brings us together. You will appreciate this remarkable song with a timely message. Love... Pass It On.

The timing of the product's launch had much to do with its success: during World War II, the rationing of milk and dairy products, an increased reliance on meatless meals, and more women working outside the home, created a large market for the product, which was considered a hearty meal for families.

The company's core businesses are in beverage, cheese, dairy foods, snack foods, and convenience foods.

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Agenices

Agenices of the Kraft Singles TV Spot, 'Square It'

Kraft Singles TV commercial - Square It
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Products

Products Advertised

Kraft Cheeses Kraft Singles American Cheese
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