Find a Way Back Home Songtradr data reveals that Kraft Cheese utilizes Andy Grammer's “Back Home” in their recent spot “Find a Way Back Home”, to convey energy (84 out of 100) and danceability (62), as well as valence/reactiveness (62).

Kraft Macaroni & Cheese TV Spot, 'Help Yourself: Skip Crew' Song by Remi Wolf.

Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

Explosion of senses. Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

In 2006, a Hardee's TV commercial pointed out, their cheeseburgers had so much cheese, you would not want to leave the cheese that sticks to the paper behind. And it was called "cheese paper." It was not clear where the squirrel's particular food item was from.

This time the honor goes to Philadelphia Cream Cheese, whose latest tagline creation is (get ready for it) Pheel the Moment.

Philadelphia TV Spot, 'You Don't Just Taste It, You Feel It: Eclipse' Song by Irma Thomas.

Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

It's coated with both wax and polyethylene, which forms a barrier that wicks excess moisture away from the cheese while still allowing it to breathe. That keeps your cheese fresh longer, and prevents it from tasting like plastic, an unfortunate side effect that can come from wrapping it in plastic wrap.

Kraft Macaroni & Cheese TV Spot, 'Help Yourself: Skip Crew' Song by Remi Wolf.

According to a spokeswoman for the company, it currently occupies 68 percent market share in the U.S. alone. But its continued popularity isn't due to the nostalgia factor alone. Thanks to a good amount of stabilizers and an almost alarmingly silky texture, Philadelphia cream cheese just works really well in desserts.

But the simple ingredients in Philadelphia Cream Cheese gives it its classic flavor: pasteurized milk and cream, salt and cheese culture. All of these ingredients together give the cream cheese its iconic thick and creamy taste.