Kraft Cheeses is a renowned American food company that specializes in the production of cheese and other dairy products. The company was founded in 1903 and has since become a household name, with its...
Kraft Singles is a well-known brand that has been beloved by Americans for generations. To promote its products, the company is known for its clever and humorous advertising campaigns that capture the attention of viewers. One such advertisement was the Kraft Singles TV spot, 'VMAs: Biggest Singles' featuring Murda Beatz, Tim Chantarangsu, and Darren Brand.
The advertisement aired in 2019 during the MTV Video Music Awards (VMAs) and featured three up-and-coming musicians. Murda Beatz, a Canadian DJ and record producer, was joined by YouTube personality Tim Chantarangsu and comedian Darren Brand. The catchy ad showcased how the three "biggest singles" in the music world could come together, just like the individually wrapped Kraft Singles.
The video begins in a recording studio with the three artists, each working on their respective projects, ignoring each other. Suddenly, they become aware of each other's presence and realize that they each have one thing in common - a Kraft Singles slice. Soon they are jamming together, putting their creative energies into concocting music like cheese, mayo, and hot sauce melted together to create a scrumptious sandwich.
The ad's catchy jingle "three biggest singles meet a cheese - we'll melt just like Kraft Singles" had viewers tapping their feet and enjoying the cheese's deliciousness. The ad successfully conveyed the message that, just like the different styles of music in the video, Kraft Singles could be combined with various foods to create tasty treats.
Overall, the Kraft Singles TV spot, 'VMAs: Biggest Singles' featuring Murda Beatz, Tim Chantarangsu, and Darren Brand was an entertaining, memorable, and effective advertisement. It showcased the versatility of Kraft Singles while simultaneously bringing together three rising stars in the music world. The advertisement was a win-win for everyone involved.
Kraft Singles TV commercial - VMAs: Biggest Singles produced for Kraft Cheeses was first shown on television on August 28, 2022.
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