Ice Breakers is a company known for its refreshing and invigorating mints and chewing gum. Founded in 1995, Ice Breakers quickly became a favorite among consumers looking for a burst of freshness to a...
In the bustling world of advertising, brilliance is expected, creativity is demanded, and a touch of magic can make all the difference. This is the world where the Ice Breakers Mints TV spot, aptly named 'Writer's Block,' comes to life.
The commercial opens with a seemingly ordinary writer, perched at his desk, surrounded by a multitude of crumpled papers. The air is thick with frustration and despair as he struggles to find the perfect words to complete his masterpiece. The room is filled with the clicking sound of his uneasiness and a discarded typewriter sits off to the side, bearing the weight of his struggles.
As the narrator's voice fills the air, the camera pans to a small bowl of Ice Breakers Mints nestled on the corner of the desk, shining like gems in the darkness. The writer, desperate for inspiration, picks up a mint and pops it into his mouth. Immediately, a refreshing coolness sweeps over him, awakening both his senses and his imagination.
With each exhale, the writer's breath emerges in a cloud of frosty mist, symbolizing the release of his creative prowess. As the mist swirls around him, a new world materializes. The room transforms into a whimsical wonderland where words float freely in the air, inviting the writer to catch them and bring them to life on paper.
Suddenly, he finds himself striding through a lush forest, where words in vibrant hues dance among the trees. As he reaches out to touch one, it transforms into a pen, the ink flowing from its tip onto the blank canvas of his notebook. Every word flows effortlessly, as if whispered by the spirits of creativity themselves.
From the forest, the scene shifts to a grand library, towering shelves filled with books reaching towards the heavens. Here, words weave intricate stories, carried on the wings of imagination. The writer is greeted by famous authors of the past, who encourage him to embrace his unique voice and allow it to soar.
The commercial culminates with the writer returning to reality, his masterpiece complete, sitting proudly on the desk in front of him. He looks fondly at the Ice Breakers Mints, acknowledging the role they played in unlocking his creativity. The commercial fades out, leaving viewers with a sense of wonder and a reminder of the magic that lies just a breath away.
Ice Breakers Mints TV spot, 'Writer's Block,' is a testament to the power of inspiration in the most unexpected places. It reminds us that sometimes, all it takes is a refreshing break and the courage to embrace the unknown to unravel the chains of writer's block and unleash the limitless potential of our creative minds.
Ice Breakers Mints TV commercial - Writers Block produced for Ice Breakers was first shown on television on April 28, 2016.
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