What the John Hancock TV commercial - Always Looking Out is about.

John Hancock is a well-known financial services company that has been operating since 1862, providing customers with insurance, investments, and retirement planning services. In the TV spot 'Always Looking Out,' John Hancock attempts to convey their values and philosophy by showcasing how they prioritize the needs of their customers.

The spot features a well-dressed man walking through a bustling city, enjoying the sights and sounds around him. The man speaks directly to the camera, stating that he is "always looking out" for his family and their financial future. As he walks, he observes people in various career fields, from police officers and firefighters to chefs and musicians. Each time he sees someone working hard, he acknowledges the effort they put into their work and the dedication they have towards their craft.

The spot then transitions to showcase John Hancock's financial services, emphasizing that they help people protect and plan for their financial future, so they can continue to pursue their passions. The company prides itself on being a partner for their customers, guiding and supporting them through life's twists and turns.

Overall, the John Hancock TV spot 'Always Looking Out' successfully captures the company's essence by showcasing their commitment to their customers' financial wellbeing. The commercial serves as a reminder that John Hancock is more than just a financial services provider; they are a partner working to help people achieve their dreams and goals.

John Hancock TV commercial - Always Looking Out produced for John Hancock was first shown on television on April 1, 2019.