NASHVILLE, Tenn. – The Nissan Heisman House − the House built for Heisman Trophy winners − returns with a brand-new campaign featuring television spots, influencer collaborations and digital experiences that connect college football fans with their favorite players.

Caleb Williams The fraternity-style dwelling - which for 13 years has anchored the automaker's college football marketing - this year welcomes the University of Southern California quarterback and 2022 Heisman Trophy winner Caleb Williams.

As usual, viewers peek into the lives of these elite athletes as they goof around their frat-style digs and hang with NCAA mascots. USC sophomore quarterback Caleb Williams, who took home the 2022 Heisman Award, joins five decades of winners, including Eddie George, Barry Sanders, Tim Tebow and Charles Woodson.

When was the Heisman Trophy established? The Heisman Trophy was established in 1935 by the Downtown Athletic Club of New York City. It was named in honor of its first athletic director, John Heisman, a player and successful coach of the 1890s and early 1900s.

Odds by Caesars Sportsbook (through Sept. 27).

• 1st. Michael Penix Jr. QB, Washington. Well, well, look here.
• 2nd. Caleb Williams. QB, USC. Yes, the hamburger guy.
• 3rd. Bo Nix. QB, Oregon.
• 4th. Jordan Travis. QB, Florida State.
• 5th. Cam Ward. QB, Washington State.

2023 Heisman House commercials just dropped, and, yes, Bryce Young, Tim Tebow are front and center.

Actress Brie Larson Actress Brie Larson drives the 2023 Nissan Frontier and narrates the classic Hollywood story.

Heisman Voting

"The Heisman Memorial trophy annually recognizes the outstanding college football player whose performance best exhibits the pursuit of excellence with integrity. Winners epitomize great ability, combined with diligence, perseverance and hard work."

The Hermann Trophy is awarded annually by the Missouri Athletic Club to the United States's top men's and women's college soccer players. Honoring the top collegiate soccer players in the United States.

What is the Heisman Trophy awarded for? The Heisman Trophy is an award given annually to the outstanding college gridiron football player in the United States, as determined by a poll of sportswriters.

After his retirement, Heisman became an organizer and first president of the New York Touchdown Club and director of athletics at the Downtown Athletic Club of New York which, in 1935, began awarding an annual trophy to the nation's best college football player, named in Heisman's honor after his death.