What the Pringles Super Bowl 2018 TV commercial - WOW is about.

In the highly anticipated Pringles Super Bowl 2018 TV spot, titled 'WOW,' comedic sensation Bill Hader takes center stage to showcase the mind-blowing flavors and endless snacking possibilities of Pringles. This commercial became an instant hit, captivating viewers around the world with its clever humor and irresistible charm.

The ad begins with Bill Hader walking into a seemingly ordinary convenience store. As he approaches the snack aisle, an enthusiastic Pringles representative joins him, drawing his attention to the vast array of Pringles flavors on display. What follows is an extraordinary journey through a world of flavor possibilities.

With each canister he picks up, Hader is effortlessly transported into a different scenario, highlighting the unique taste experience each Pringles flavor offers. From seasoning his tongue like a dance floor for a flavor-packed salsa extravaganza, to exploring the depths of a pizza delivery guy's car trunk as he indulges in Pringles' Pizza flavored chips, Hader's reactions are nothing short of hilarious.

The highlight of the commercial comes when Hader combines different Pringles flavors to create his own unique mash-ups. As he stacks various flavors together to form unexpected combinations like 'Spicy Barbecue Pizza,' 'Jalapeno Cheddar Nachos,' and 'Loaded Baked Potato Buffalo Wings,' his face lights up with pure amazement and satisfaction.

Throughout the ad, the catchy tune of "Wow" by Beck plays in the background, perfectly capturing the sheer delight and surprise that Pringles brings to the snacking world. The spot culminates in a humorous twist, as Hader attempts to leave the store but finds himself unable to resist the magnetic pull of Pringles, ultimately succumbing to the temptation and going back for more.

With its creative concept, uproarious humor, and impeccable comedic timing, Pringles' Super Bowl 2018 spot featuring Bill Hader left viewers with one resounding message: Pringles is the ultimate snacking experience that will leave you saying, "Wow!" Whether you're a fan of traditional flavors or enjoy experimenting with bold combinations, Pringles has something to excite every taste bud.

This unforgettable commercial not only showcased Pringles' diverse range of flavors but also tapped into the universally relatable joy of discovering new and indulgent snack experiences. It was a true testament to the power of clever advertising and the irresistible charm of Bill Hader's comedic talents.

Pringles Super Bowl 2018 TV commercial - WOW produced for Pringles was first shown on television on February 3, 2018.