IntroductionBelVita is a brand of breakfast biscuits that are marketed as a convenient and tasty way to start the day. The brand is owned by Mondelēz International, which is one of the world's largest...
The belVita TV spot 'Banco del parque' takes viewers on a sentimental journey through the park. The ad begins with a man reading a book on a bench in the park. As the camera pans out, we see that he is joined by several others who are also enjoying the park, including a woman who is working on a crossword puzzle and an older couple who are playing chess.
As the music swells, we see that each of these people has their own emotional connection to the park. For the man reading a book, the park is a place of relaxation and inspiration. For the woman doing a crossword puzzle, it's a place of mental stimulation and intellectual challenge. And for the older couple playing chess, it's a place of camaraderie and companionship.
Throughout the ad, shots of the park are intercut with images of belVita breakfast biscuits. We see people taking the biscuits out of their bags and eating them, enjoying them as a part of their morning routine.
At the end of the ad, the camera returns to the man reading a book on the bench. He takes a quick sip of his coffee and then reaches into his bag for a belVita breakfast biscuit, which he then enjoys with a smile on his face. The message of the ad is clear: whether you're enjoying the park or starting your day, belVita is the perfect way to fuel your morning.
belVita TV commercial - Banco del parque produced for belVita was first shown on television on February 27, 2017.
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