Norman established the business in the U.S., buying access to the Yanko family's know-how and the use of the brand name (Tzabar and Sabra both refer to a type of cactus plant and are colloquially used as a reference to native Israelis.)

The ingredients and nutrients in Sabra hummus – beans, unsaturated fat, protein and fiber – are associated with supporting good health, such as aiding in weight management and blood glucose stability for sustained energy.

Sabra Classic Hummus is a simple, flavorful blend of chickpeas (AKA garbanzo beans), garlic, and a creamy paste called tahini made from toasted ground sesame seeds and other ingredients.

Created by writer Bill Mantlo and artist Sal Buscema, the character first appeared in Incredible Hulk #250 (August 1980) in a cameo, before making a full appearance in Incredible Hulk #256 (February 1981). Sabra is the alter ego of the Israeli superheroine Ruth Bat-Seraph (Hebrew: רות בת-שרף).

Sabra's Market Strategy Key to its success is Sabra's very well-defined customer profile: affluent, high-income 35-50-year-old females.

Sabra is a nickname for Israeli Jews born in Israel. The nickname comes from the fruit that grows on a cactus. Israeli-born Jews are called Sabras because, like the fruit, they are prickly on the outside (they often seem rough and intimidating) but on the inside, they are soft and gentle.

In conclusion, Sabra Classic Hummus in a 10 oz tub is a must-have for anyone seeking a delicious and versatile dip for snacking and sharing. Its smooth texture, classic flavor, and convenience make it a top-notch choice for elevating your dipping experience.

Since our humbling beginnings in Astoria Queens, NY, the Sabra Dipping Company has grown to become the leader in refrigerated dips - not to mention the maker of America's top-selling hummus - now with headquarters in White Plains, NY, a Gold LEED-certified factory in Richmond, VA, and a factory in Oceanside, CA.

It Contains Unncessary Preservatives While many of these ingredients are not harmful for your health, they're not required to make hummus - so why bother eating them? One ingredient used in Sabra, however, does carry some health concerns: potassium sorbate.

Sabra is a nickname for Israeli Jews born in Israel. The nickname comes from the fruit that grows on a cactus. Israeli-born Jews are called Sabras because, like the fruit, they are prickly on the outside (they often seem rough and intimidating) but on the inside, they are soft and gentle.

The company was founded in 1986 by Zohar Norman and Yehuda Pearl as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss. Prior to the acquisition by Strauss, Sabra had entered into negotiations to purchase Basha hummus, which was then the leading hummus brand in Detroit.

A marketing strategy comprised of an integrated campaign consisting of national magazine advertising, regional FSIs, and digital advertising. Additional key contributors to the success of Sabra were the development of unique packaging, POS material, and in-store demos and sampling.