That “new” element turned out to be the hit song “It Takes Two” by Rob Base and DJ E-Z Rock. The song fit the promotion perfectly, invigorating the offer and the commercial's footage with its catchy and cross-generational appeal. Licensing the song brought to life the offer's strategic messaging, “Stay Two Nights.

Some of the reasons Western Art Music still matters include: 1) Because it is scientifically proven to enhance cognitive performance; 2) Because it is in our core, being derived from the natural laws of the universe; 3) Because it connects humanity through time; 4) Because it is intricate and complex, and there is so ...

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

Western music is a form of country music composed by and about the people who settled and worked throughout the Western United States and Western Canada. Western music celebrates the lifestyle of the cowboy on the open ranges, Rocky Mountains, and prairies of Western North America.

The short answer is: Western music is generally tonal, based on major or minor scales, using an equal temperament tuning, in an easy-to-recognize meter, with straightforward rhythms, fairly strict rules on harmony and counterpoint, and not much improvisation.

Incorporating music can deliver an emotional connection with consumers, and has the ability to create a relationship with the brand. Music is important in advertising, but selecting the right music is even more important.

Music ads are also known as music in an advertisement. Generally, music ads are commercial tracks integrated into electronic media advertisements for selling a product or business advertisement to the masses.

In many parts of the world, as they began to "modernize" in the 19th century, Western music, along with Western dress, Western architecture, etc were seen as being more civilized, more cultured - or, at least, they were seen as markers one needed to take on in order to get respect from the Western powers.

Though Western music originated in ancient Greece and ancient Rome, Western music for the last 1500 years consists of six predominant periods: Medieval, Renaissance, Baroque, Classical, Romantic, and Modern Eras.

From film and television to videogames, music serves multiple functions in visual media. It can shape emotional responses, create a smooth flow between scenes and segments, give meaning to a character's actions, reinforce themes, or link a series of events.

“[Music] can propel narrative swiftly forward, or slow it down. It often lifts mere dialogue into the realm of poetry. It is the communicating link between the screen and the audience, reaching out and enveloping all into one single experience.”

From film and television to videogames, music serves multiple functions in visual media. It can shape emotional responses, create a smooth flow between scenes and segments, give meaning to a character's actions, reinforce themes, or link a series of events.