What the Scion iA & iM TV commercial - ESPN: Set Up Camp is about.

Title: Scion iA & iM TV Spot, 'ESPN: Set Up Camp' Featuring John Buccigross

Introduction:The Scion iA & iM TV spot, titled 'ESPN: Set Up Camp', takes viewers on an exhilarating journey featuring the renowned sportscaster, John Buccigross. This captivating advertisement showcases the versatile Scion iA and iM models, highlighting their unique features and impressive performance.

Scene 1: Remote WildernessThe commercial opens with a scenic view of a remote wilderness, with lush green trees and a flowing river. John Buccigross, dressed in camping gear, stands by the side of the road, holding a map and looking slightly confused. The camera zooms in on his face, capturing his determination.

Voiceover 1:"In the great outdoors, sometimes you need a vehicle that's as adaptable as you."

Scene 2: Scion iA & iM AppearSuddenly, two Scion vehicles, the iA and iM, emerge from behind the trees. The sleek design of both cars catches Buccigross' attention, and he quickly realizes his search for an adventure partner is over.

Voiceover 2:"Introducing the Scion iA and iM. Designed for those who crave excitement and style."

Scene 3: Buccigross and the Scion iABuccigross hops into the Scion iA, amazed by its modern interior and advanced technology. The car effortlessly handles the winding roads as they embark on their journey, leaving a cloud of dust behind.

Voiceover 3:"With its efficient and responsive engine, the iA is the perfect companion for any road trip."

Scene 4: Buccigross and the Scion iMThe camera cuts to Buccigross switching vehicles and climbing into the Scion iM. The iM's spacious and versatile interior leaves Buccigross in awe as he marvels at its sporty features.

Voiceover 4:"As for the iM, its versatility and sporty performance make it ideal for any adventure."

Scene 5: A Dynamic EscapeThe Scion iA and iM effortlessly tackle off-road trails, showcasing their impressive agility and handling capabilities. Buccigross experiences the thrill of the journey, excitedly pointing out the features of each car.

Voiceover 5:"Equipped with cutting-edge safety features, Scion ensures that your adventure remains exhilarating and secure."

Scene 6: Journey's EndThe commercial concludes with Buccigross and the Scion iA and iM reaching their destination: a picturesque campsite set against a breathtaking mountain backdrop. They step out of their vehicles, their faces filled with a sense of accomplishment and fulfillment.

Voiceover 6:"Whether you're exploring rugged trails or setting up camp, the Scion iA and iM are the perfect partners for any adventure."

Conclusion:The Scion iA & iM TV spot, 'ESPN: Set Up Camp' featuring John Buccigross, successfully captures the spirit of adventure and exploration. With their sleek designs, modern features, and impressive performance, the Scion iA and iM provide an exhilarating driving experience for those who seek the thrill of the open road.

Scion iA & iM TV commercial - ESPN: Set Up Camp produced for Scion was first shown on television on September 14, 2015.