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Advertisers of the Wendy's Breakfast Sandwiches TV Spot, 'Hammer'

Wendys Breakfast Sandwiches TV commercial - Hammer
Wendy's

Wendy's is a well-known fast-food restaurant chain that was founded in 1969 by Dave Thomas. With its signature square-shaped burgers and unique menu offerings, Wendy's has become a household name in t...

What the Wendys Breakfast Sandwiches TV commercial - Hammer is about.

Wendys Breakfast Sandwiches TV commercial - Hammer

Wendy's Breakfast Sandwiches TV Spot, 'Hammer' is a hilarious advertisement that features a man named Beasley who is not afraid to wield his trusty hammer wherever he goes. In the ad, Beasley orders a breakfast sandwich from Wendy's using his hammer as a form of payment. The cashier checks with her supervisor, who confirms that they do indeed accept hammers as payment.

As Beasley enjoys his hot and delicious Wendy's breakfast sandwich, he continues to use his hammer in various comedic situations, including using it as a back scratcher and an impromptu microphone during karaoke night. The ad ends with the slogan "Wendy’s Breakfast: It’s Always Worth Hammering Home," emphasizing the high quality and unique flavor of Wendy's breakfast sandwiches.

The ad is witty and lighthearted, appealing to a wide audience with a good sense of humor. It is an excellent example of Wendy's ability to think outside the box in its marketing campaigns, making their brand stand out from competitors. The ad successfully promotes Wendy's breakfast sandwiches through a creative and memorable storyline that will stick in the viewer's mind long after watching it.

Wendys Breakfast Sandwiches TV commercial - Hammer produced for Wendy's was first shown on television on January 17, 2021.

Frequently Asked Questions about wendy's breakfast sandwiches tv spot, 'hammer'

Wendy's new English Muffin Sandwiches are a breakfast worth waking up for. Take a bite of our newest breakfast sandwiches, featuring a fresh-cracked grade A egg, Applewood Smoked bacon or grilled sausage and melted American cheese placed between a warm English Muffin with our savory buttery spread.

1985 The company has offered breakfast before, several times. Its first foray into the daypart was in 1985, but the chain pulled back after just nine months. It tried again in 2007 and, yet again in 2012. The last go-round was also short-lived because Wendy's wasn't meeting its profitability targets.

Open either new English Muffin Sandwich and you'll be welcomed to a light brown, shiny hockey puck swimming in a sea of its own buttery spread. The Sausage, Egg & Cheese English Muffin mainly smelled like eggs, while there was no escaping the bacon smell of the Bacon version.

Grilled sausage, American cheese, Applewood smoked bacon, a fresh-cracked free range egg, (deep breath) more cheese and more bacon all covered in our signature cheese sauce. Don't just break your fast. Destroy it.

Wendy's only sources pork that is 100% Pork Quality Assurance® Plus Certified or the equivalent for our sausage and bacon.

The Breakfast Baconator is a towering culinary achievement of smoky bacon strips, a hearty sausage patty, melted American cheese, perfectly cooked egg, topped with a dollop of Hollandaise sauce, and all held together with a big, toasted brioche bun.

Wendy's launched breakfast after a phenomenally successful year in 1984 when its “Where's the Beef” advertising campaign helped catapult sales 26% at all Wendy's outlets.

For our breakfast sandwiches*, we start with a freshly-cracked, grade A egg. Once it's on the grill, we break the yolk and fry, flip, and fry some more until the yolk is fully cooked and ready for a sandwich. *The Sausage & Egg Burrito is not made to order with a freshly-cracked egg. In a bunch of places.

The Asiago Beef Burger replaces the chicken in the Asiago Chicken Ranch Club with a beef patty. You still will get the Asiago cheese, bacon and ranch dressing. Most Wendy's will have it on their secret menu.

Wendy's only sources pork that is 100% Pork Quality Assurance® Plus Certified or the equivalent for our sausage and bacon.

The Breakfast Baconator borrows its bacon identity from the Baconator burger, but not much more. The original includes two quarter pound beef patties, American cheese and six strips of fried cured pork.

Wendy's only serves pork that is 100% Pork Quality Assurance Plus Certified. By working with certified suppliers and farmers, we ensure our partners have committed to an intensive traceability protocol, supporting our goals to track, trace, monitor and report on animal medical treatment histories.

Videos

Watch Wendy's Breakfast Sandwiches TV Commercial, 'Hammer'

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Actors

Actors who starred in Wendy's Breakfast Sandwiches TV Spot, 'Hammer'

Dandrell Scott photo
Agenices

Agenices of the Wendy's Breakfast Sandwiches TV Spot, 'Hammer'

Wendys Breakfast Sandwiches TV commercial - Hammer
Kaplan Thaler Group

The Kaplan Thaler Group is an advertising agency founded by Linda Kaplan Thaler and Robin Koval in 1997. Linda Kaplan is a renowned advertising executive and author, known for creating and composing f...

Wendys Breakfast Sandwiches TV commercial - Hammer
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Wendys Breakfast Sandwiches TV commercial - Hammer
VML

VML is a global communications agency that specializes in creating impactful and innovative marketing campaigns for its clients. Founded in 1992, VML has grown to become one of the largest full-servic...

Products

Products Advertised

Wendy's Classic Bacon, Egg & Cheese Sandwich
Wendy's Classic Sausage, Egg & Cheese Sandwich
Wendy's Honey Butter Chicken Biscuit
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