Kia Corporation is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tu...
In the adrenaline-fueled world of racing, where every millisecond matters, there's one car that stands out from the pack - the 2018 Kia Stinger. In a captivating TV spot titled 'What Every Racer Needs,' Kia showcases its sleek and powerful creation alongside legendary racing icon Emerson Fittipaldi, leaving viewers breathless and longing for the thrill of the open road.
The commercial opens with the roaring sound of an engine, immediately capturing the attention of racing enthusiasts. As the camera pans across a racetrack, we catch glimpses of the Stinger gliding effortlessly around corners, leaving tire tracks in its wake. The atmosphere is electric, and the anticipation for what's to come continues to build.
Cut to Emerson Fittipaldi, a charismatic racing legend who exudes confidence and passion. Dressed in his signature racing suit, he steps out of a sleek sports car and walks towards the camera, his presence commanding attention. Fittipaldi's voiceover tells the story of what it takes to be a true racer, highlighting the key attributes that define both the Stinger and those behind the wheel.
Interspersed with Fittipaldi's monologue are stunning visuals showcasing the Stinger's design and performance capabilities. Its aerodynamic lines curve gracefully, emphasizing its powerful presence on the track. The camera lingers on the intricate details that make the Stinger a work of art. From the aggressive front grille to the elegant LED headlights, every aspect of the car exudes sophistication and style.
As Fittipaldi continues to speak, the pace of the commercial quickens. We see shots of the Stinger racing against other cars, effortlessly overtaking them with its powerful engine. The handling is precise and responsive, allowing the driver to conquer even the sharpest turns with ease. The Stinger's performance on the racetrack is a testament to its exceptional engineering, proving that it truly is what every racer needs.
The TV spot reaches its climax as Fittipaldi climbs into the driver's seat of the Stinger and passionately accelerates onto the track. As he expertly maneuvers the car, his face lit up with exhilaration, we sense the connection he shares with the Stinger. It's as if the car is an extension of himself, a partner in his pursuit of speed and victory.
The commercial concludes with the Stinger speeding towards the horizon, leaving a trail of dust behind. Fittipaldi's final words resonate, "The 2018 Kia Stinger. What every racer
2018 Kia Stinger TV commercial - What Every Racer Needs Feat. Emerson Fittipaldi produced for Kia was first shown on television on February 4, 2018.
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David&Goliath is an independent full-service advertising agency based in Los Angeles, California. Founded in 1999 by David Angelo, the agency has made a name for itself by creating bold and innovative...