What the IBM TV commercial - Dear Tech: An Open Letter to the Industry is about.

In the IBM TV spot, titled 'Dear Tech: An Open Letter to the Industry', Janelle Monáe takes on the role of a narrator who voices the concerns of those who believe that technology can and should be used to improve lives. The advertisement serves as a call to action for the tech industry to reflect on the values that guide their work and to make a greater effort to create products that reflect those values.

The TV spot opens up with Janelle Monáe asking "Have you ever questioned technology?" She then goes on further to explain how technology has changed our world and made our lives easier but there is a need to question the intentions of the technology industry. Janelle Monáe also points out how technology can be a tool for positive change and enlightenment, but it can also perpetuate negative stereotypes and biases if not managed with care.

The ad highlights IBM's commitment to creating a more inclusive and equitable tech industry by collaborating with individuals and organizations that share their values. They also emphasize the importance of considering the ethics behind the creation of technology and the need to ensure that there is no unintended harm caused by the products.

Throughout the ad, Janelle Monáe's narrative voice consistently calls for an open dialogue and reflection within the industry. She concludes the TV spot by affirming that technology can make a meaningful difference in people's lives but only if it is designed and utilized with sensitivity, responsibility, and inclusivity.

In essence, the IBM TV spot featuring Janelle Monáe encourages the tech industry to think critically about the impact their products have on society and encourages them to do better by making technology in an inclusive, responsible and ethical manner.

IBM TV commercial - Dear Tech: An Open Letter to the Industry produced for IBM was first shown on television on February 23, 2019.